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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Match Last Year’s Second Weekend

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rat...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — The Masters Rules

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen ...
by Mitch Metcalf
 
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Rejoice! Baseball Coverage on TV to Radically Improve

Baseball fans around the country were treated to some wonderful news yesterday: FOX Sports analyst Tim McCarver announced his retirement during a typically long-winded conference call filled with the false humility that is his...
by Mitch Metcalf
 
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The Sked: The Value of Sports Programming and Updated Full Season Forecasts

What does football mean to the broadcast networks?  For NBC and CBS, NFL coverage (along with other sports, mostly an occasional college football game) accounts for about 20-30% of the entire primetime rating for the network. ...
by Mitch Metcalf
 
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The Sked: Notre Dame-Oklahoma Ends Up Beating Game 3 in Official National Ratings

Saturday night’s grudge match between NCAA college football on ABC (Notre Dame at Oklahoma) ended up with a 2.9 rating with Adults 18-49, actually beating Game 3 of the World Series on FOX (San Francisco at Detroit) at a ...
by Mitch Metcalf
 
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The Sked: Sunday Week 5 — FOX Steals a Sunday Victory from NBC

It looks like NBC suffered its first Sunday defeat of the new season.  The Sunday Night Football game certainly out-rated Game 4 of the World Series, but FOX built a commanding lead in the 7 pm hour alone with the controversia...
by Mitch Metcalf
 
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The Sked: If Detroit Wins Game 4 Tonight, FOX to Panic

If the Detroit Tigers wake up from their offensive slumber (three runs in three games so far) and manage to beat the Giants tonight, a Game 5 becomes necessary.  That game is currently scheduled for Monday night in Detroit, bu...
by Mitch Metcalf
 
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The Sked: Saturday Week 5 — Notre Dame Football Matches Popularity of World Series

Game 3 of the least-viewed World Series ever battled NCAA football (a very good Notre Dame vs Oklahoma game between two highly-ranked teams) last night.  In the fast nationals, college football on ABC edged Game 3 on FOX 2.5 t...
by Mitch Metcalf
 
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The Sked: Thursday Week 5 — MLB Ratings on Track toward NHL

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correct...
by Mitch Metcalf
 
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The Sked: Official Nationals for Wednesday — World Series Ties Record Low for Game 1

Updated tables throughout. Game 1 of the World Series last night (Detroit at San Francisco) posted a 3.6 rating with Adults 18-49 in the official nationals, still giving FOX a nightly victory but tying the record low 18-49 rati...
by Mitch Metcalf
 
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The Sked: Wednesday Week 5 — World Series Begins, Nation Yawns

We are estimating Game 1 of the World Series last night (Detroit at San Francisco) will go up from a 3.2 in the fast nationals to around a 3.8 in the official nationals later today.  Although that will be enough to win the nig...
by Mitch Metcalf
 
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The Sked: Monday Week 5

On the last night affected by a Presidential Debate this election cycle, NBC stayed on top with a 3.8 preliminary rating with Adults 18-49.  (The night featured 90 minutes of commercially-rated programming: an hour of The Voi...
by Mitch Metcalf
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 10/17/12

Only one of last week’s premieres held its number. CW:  What does it say about the broadcast season when the only good news on a fall night came from CW?  ARROW is looking like a genuine hit with a steady 1.3, beating h...
by Mitch Salem
 
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The Sked: Wednesday Week Four

Pretty much a train wreck on network TV last night.  CBS stumbled to a first place victory in the preliminary fast nationals with a 2.7 rating in prime time.  ABC plunged from a 3.3 last week to a 2.6 this week (mainly due to...
by Mitch Metcalf
 
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