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THE SKED: “Up All Night” 2.0

> UP ALL NIGHT is a crucially important piece of new programming for NBC this fall, as you can tell from Mitch Metcalf’s Fall Promo Analysis, where it’s the network’s most-promoted new show.  Not only doe...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — August 1 Update

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for the second half of July, each network’s marketing strategies are becoming clearer. FOX, with only a 15-h...
by Mitch Salem
 
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Articles

THE SKED: NBC Losing its “Revolution”

  This morning, preliminary ratings had NBC’s REVOLUTION tying its series-low 2.2 rating.  But that turned out to be the good news.  When final numbers were released this afternoon, Revolution fell an unusually hea...
by Mitch Salem
 
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Articles

THE SKED’S NIELSENWAR CHRONICLES: Week 1

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up i...
by Mitch Salem
 
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Pilot + 1

THE SKED’S PILOT + 1 REVIEW: “Go On”

A lot can happen between the creation of a TV pilot in the spring and the production of episodes for the regular season: a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have ha...
by Mitch Salem
 
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Articles

SKEDBALL: Weekend Sports Ratings — The Masters Rules

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen ...
by Mitch Metcalf
 
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Articles

THE SKED @ PALEYFEST 2013: “Community”

  PaleyFest tried something a little different tonight as part of a rambunctious celebration of COMMUNITY, replacing the usual screening with a live table read that featured most of the regular cast, aside from Donald Glov...
by Mitch Salem
 
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Articles

AUDIENCE MAP: NBC Primetime Full 2014-2015 Season

The AUDIENCE MAP series continues with a look back at the complete 2014-2015 television season.  NBC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show pl...
by Mitch Metcalf
 
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Articles

THE SKED PILOT REPORT: NBC’s “Grimm”

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques sh...
by Mitch Salem
 
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Articles

SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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The Sked

The Sked: MAY SWEEP UPDATE (through 2 nights)

>With two nights of the May Sweep in (Thursday’s official ratings and Friday’s fast national ratings), here’s an early look at the final major ratings sweep period of the broadcast season, when ratings are mea...
by Mitch Salem
 
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Articles

Weekly & Season to Date Network Rankings

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  With basically full slates of original episodes now for the May sweep, the four broadcast networks co...
by Mitch Metcalf
 
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Articles

THE SKED: Is “Community” About to Become New Coke?

  We’ve noted the fair amount of craziness in the newly-announced NBC Fall Schedule, which includes renewing COMMUNITY but making it the lead-in to Grimm on Fridays.  Now add this to the mix:  in his discussions wi...
by Mitch Salem
 
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Articles

The Sked: Upscale Ratings — NBC Profile

>NBC is the focus of our final profile of network performance with upscale viewers.  The good news for the Peacock is that many of its programs have a disproportionate share of viewers in homes with yearly incomes over $10...
by Mitch Salem
 
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Articles

The Sked: Olympics Ratings through Ten Days

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individ...
by Mitch Metcalf
 
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