A fair start for TOUGH AS NAILS.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: After reruns at 0.3-0.5, AGENTS OF SHIELD was steady at 0.3.
CBS: TOUGH AS NAILS kicked off with back-to-back episodes at 0.6/0.6.. A SWAT rerun followed at 0.4.
FOX: After a MASTERCHEF rerun at 0.4, ULTIMATE TAG was at 0.5.
CW: An episode of THE 100 that doubled as a backdoor pilot for a prequel spin-off was steady at 0.1, and BULLETPROOF held at 0.1.
NBC: Reruns at 0.4/0.3/0.4.
There are finales tonight for CW’s BURDEN OF TRUTH and IN THE DARK.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available with the broadcast finals.
PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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