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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 3/8/12

> AWAKE is getting sleepy. NBC:  A 20% drop from a series premiere isn’t ordinarily anything shocking or particularly worrisome.  But when you start with a 2.0 the way AWAKE did, that leaves you with a 1.6 in We...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/13/11

> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expos...
by Mitch Salem
 
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The Sked: THURSDAY RATINGS May 17 — Fully Updated and Corrected

FOX won again last night, the final Thursday of the May Sweep.  An uptick in American Idol was partially erased by a downtick in Touch.  CBS was mostly original last night, although the key contributor (Big Bang Theory) wa...
by Mitch Metcalf
 
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THE SKED SEASON FINALE REVIEW: “Person Of Interest”

  There’s a reason CBS is as successful as it is.  PERSON OF INTEREST is just a procedural–albeit one with an unusually complicated premise–but it mixes solid plotting, well-paced action and just enough ...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 7/5/12

There was plenty of original programming available on Thursday, but viewers wanted only one familiar friend. CBS:  Back-to-back reruns of THE BIG BANG THEORY were the highest rated shows of the night, with 2.1 and 2.4 ratings&...
by Mitch Salem
 
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The Sked

The Sked: Upscale Ratings — CBS Profile

>In the last post on upscale ratings, we looked at ABC, which has a high number of series that skew substantially toward upper-income viewers but not enough programs with a sizable total audience.  Today, we turn our atten...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 5/17/12

Grey’s has still got it–other veteran shows don’t. ABC:  The GREY’S ANATOMY was up 0.4 from last week to a robust 3.9, its highest rating in months.  That helped push the SCANDAL season finale to a ser...
by Mitch Salem
 
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THE SKED: New Fall Show On-Air Promotion — Update through Sep 11

>With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about seven weeks since mid-July, the networks’ promotional priorities are summarized below....
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/20/11

> On a night when atypical competition should have made for some shuffling in the numbers, the news was that there wasn’t much at all. ABC:  The network had to be hoping that with a repeat Office on NBC and the male-...
by Mitch Salem
 
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THE SKED: CBS Fall Premiere Dates

  As befits the most traditional of the broadcast networks, CBS will launch almost all of its Fall 2012 premieres during Fall Premiere week, Sept. 24-30: Wed Sept 19 8PM:          SURVIVOR Mon Sept 24 8PM:    ...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/6/11

> Once-glorious Thursdays continue to become just another broadcast network night. NBC:  Before the season started, all the attention on THE OFFICE was focused on how the show would replace Steve Carell.  But it’...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 9/29/11

> On what used to be network TV’s marquee night, only one series had a rating over a 4… NBC:  …and it certainly wasn’t on NBC.  THE OFFICE is now the only non-football show on NBC to exceed eve...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 12/15/11

> Silent Night = America’s TV sets during holiday season… FOX:  Reality competition shows are supposed to build as contestants are eliminated and the show nears its conclusion.  THE X FACTOR, though, has b...
by Mitch Salem
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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