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The Sked: Updated Super Bowl National Ratings

The ratings for last night’s Super Bowl are coming in a little lower than anticipated in terms of average audience (the number of households or viewers watching in an average minute), but the “total audience” ...
by Mitch Metcalf
 
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Weekly Network Ratings — CBS Pulls Into First Place for the Season

THE WEEK.  For the recently completed week ending Sunday (January 28-February 3, 2013), CBS of course dominated with the Super Bowl, achieving a preliminary 9.04 adult 18-49 rating for the week.  This assumes about a 40.6 r...
by Mitch Metcalf
 
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The Sked: Super Bowl Ratings Summary and Comparisons to the Past

Partial ratings are in for last night’s Super Bowl (the household rating from the 56 markets with local Nielsen meters, covering 70% of the country).  Excluding the 8:45-9:15 pm half hour, most of which was the truly emb...
by Mitch Metcalf
 
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THE SKED: “The Americans” Starts Strong; “House of Cards” Will Be A Mystery

  FX’s new series THE AMERICANS got off to a fast start last night, with a 1.2 in the 18-49 demo for its initial airing at 10PM, and 3.2M total viewers.  (Those numbers get bumped up to 2.0 and 4.7M when late-night ...
by Mitch Salem
 
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Weekly Broadcast Network Ratings through January 27

THE WEEK.  For the recently completed week ending Sunday (January 21-27, 2013), FOX pulled into first place with a 2.56 adult 18-49 rating, thanks to American Idol, a solid premiere for The Following and a lot of repeats o...
by Mitch Metcalf
 
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The Sked: Tuesday Ratings — A 2.2 Rating Is As Good As It Gets?

With CBS in re-reruns last night, it was one grim night on network TV Tuesday.  ABC won the night with a 2.0 adult 18-49 rating from 8-11 pm, slightly above the 1.7 season-to-date rating for ABC Tuesday.    The network premi...
by Mitch Metcalf
 
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The Sked: Monday Ratings — Solid Debut for The Following

CBS won Monday with a 3.1 adult 18-49 rating from 8-11 pm, down from last week’s season high for Monday (3.3) and tied with the second-highest CBS Monday rating (also 3.1 on 11.26, 12.10 and 12.17).  How I Met Your Mothe...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl — NHL Debuts with NFL-like Ratings (in Buffalo and Pittsburgh)

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters...
by Mitch Metcalf
 
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The Sked: Big Apology without Remorse Fails to Jump Start OWN

Lance Armstrong (as calculating, cautious and conniving as ever) appeared with Oprah Winfrey Thursday night on the struggling OWN network in a much-hyped and relatively little-watched interview. The 90-minute part one of Lance ...
by Mitch Metcalf
 
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The Sked: Idol Returns — Minaj and Carey Not the Answer

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating fro...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally sett...
by Mitch Metcalf
 
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Broadcast Network Rankings through Jan 13

THE WEEK.  For the recently completed week ending Sunday (January 7-13, 2013), CBS pulled into first place with a preliminary 3.18 adult 18-49 rating, doubling last week’s 1.58 rating.  Two hours this week were unusua...
by Mitch Metcalf
 
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The Sked: Wednesday Ratings — Cannonball!

Nothing like a train wreck.  FOX tried to channel some of the energy from past silly specials (When Animals Attack, Celebrity Boxing) last night with Stars in Danger: The High Dive, low-end celebrities trying to do the incre...
by Mitch Metcalf
 
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The Sked: Monday Early Ratings — Updated with Alabama-Notre Dame Final Ratings

NBC’s Deception premiered to a 2.0 adult 18-49 rating in the fast nationals last night (very close to our 1.9 rating forecast).  Look for the series to go down a few tenths from here in the next few weeks.  Biggest Lo...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl — NFL Playoff Tune-up

This past sports weekend was all about the Wild Card playoffs: four games arranged by the NFL in ascending order of audience appeal.  Sure enough, as the weekend progressed, the ratings steadily increased with each passing gam...
by Mitch Metcalf
 
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