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EARLY FRIDAY BOX OFFICE: “Guardians 2″” Kicks Off Summer Movie Season

  With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of f...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Fate of the Furious” Loses Speed But Zooms Past Competition

  How big is big enough?  It’s a question that comes up on giant franchise installments, and the latest is THE FATE OF THE FURIOUS (Universal), the 8th in its series.  According to preliminary numbers at Deadline, ...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Miss Peregrine,” “Deepwater Horizon” Slow, “Magnificent 7″” Drops

  Both of the weekend’s major openings cost too much for the amount they’re currently earning.  MISS PEREGRINE’S HOME FOR PECULIAR CHILDREN (TSG/20th) has production/marketing costs of $225M+, and prelim...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Secret Life of Pets” Makes “Mike & Dave” Roll Over & Play Dead

  For the fourth consecutive weekend, an animated movie will lead the box office, as Finding Dory‘s mantle is taken by THE SECRET LIFE OF PETS (Illumination/Universal).  With a $38M Friday (including $5.3M from Thur...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Turtles” Stay In Shells, “Me Before You” Fair, “Popstar” Never Starts

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% fro...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.23.2017

  Note:  Holdover titles tended to decline less than usual because comparisons include last week’s Easter Sunday. OPENINGS:  BORN IN CHINA (Disney) was at the top of an unimpressive group of debuts this weekend wit...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.28.2017

  OPENINGS:  PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES (Disney) easily took the weekend worldwide, but it’s another diminishing franchise.  In the US, it had a $62.2M 3-day opening, and although Memorial Day...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Ghostbusters” No Scare For “Pets”

  The $17.1M opening day (including $3.4M from Thursday night) for GHOSTBUSTERS (Columbia/Sony) reported in preliminary numbers at Deadline would be fine if the movie were at the same budget level as previous Paul Feig/Mel...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Mummy” Stays In Grave, “Wonder Woman” Triumphs

  THE MUMMY (Perfect World/Universal) is a disaster, although the studio and its minions will try to spin otherwise through the course of the weekend.  According to preliminary numbers at Deadline, it earned $12M on openi...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Independence Day” Doesn’t Surge, “Shallows” Deeper Than Expected

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to prel...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12/4/16

  OPENINGS:  The big studios wanted no part of the weekend after Thanksgiving, and the only arrivals were a pair of fringe indies.  Even for a micro-budgeted horror product, INCARNATE (High Top/Blumhouse/Universal) was a...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Rogue One” & “Sing” On Top Again, “La La Land” To Become 2016’s #1 Indie

  There were no new openings for New Year’s weekend, and not much in the way of surprises among the returning titles.  ROGUE ONE (Lucasfilm/Disney) continued its ride through the holidays with $18.1M on Friday accor...
by Mitch Salem
 
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EARLY FRIDAY BOX OFFICE: “Bourne” Solid, “Bad Moms” Fair, “Nerve” Slowing

  JASON BOURNE (Universal) is performing in line with expectations.  Preliminary numbers at Deadline have its opening day at $22M (including $4.3M from Thursday night), down just 10% from the $24.7M start (with no Thursda...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4/3/16

  THE MAIN EVENT:  As the roof caved in on BATMAN V SUPERMAN:  DAWN OF JUSTICE (DC/RatPac/Warners), the studio had two last-ditch goals:  to avoid a Weekend 2 result that dropped 70% from last week or dipped below $50M ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.16.2017

  OPENINGS:  We’ll find out tomorrow if the studio’s $100.2M US weekend estimate for THE FATE OF THE FURIOUS (Universal), which counts on an influx of post-church Easter Sunday Christians, will slip into doubl...
by Mitch Salem
 
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