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SKEDBALL: Weekend Sports Ratings — Preakness Does OK

The second leg of horse racing’s Triple Crown was up versus last year (the pre-race coverage was up 24-49% versus last year, while the race coverage was up only 9% versus last year).  Certainly, millions of TV sets were ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Tiger Woods Is Winning Again and Viewers Return to Golf

PGA golf was the big winner this weekend (May 11-12, 2013), thanks to a resurgent Tiger Woods, who won his fourth tournament this year at the mini-major TPC in Florida.  NBC was up almost 50% over last year for the weekend cov...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — Horse Racing Still Matters Three Saturdays a Year

The first leg of horse racing’s Triple Crown dominated the weekend sports ratings for Saturday, May 4 and Sunday, May 5: NBC hit a 10.4 household rating during the 6 pm hour Saturday for coverage of the Kentucky Derby (up...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Match Last Year’s Second Weekend

The NBA playoffs continued on three networks this weekend, and the eight games collectively were very close to the comparable games last year (+1% overall).  The two ABC games were the highest-rated by far: a 5.0 household rat...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — NBA Playoffs Start Solidly; MLB Strikes Out

This weekend, the NBA playoffs got off to a solid start, with the eight games across two days and three networks up 6% from the same time periods last year.  The Lakers, Heat and Celtics/Knicks all broke a 3.5 household rating...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings — The Masters Rules

CBS Sports continues its springtime roll, with The Masters coverage over the weekend up about 25% from last year.  Sunday’s final round hit an impressive 10.2 household rating in the 56 local markets measured by Nielsen ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings

The NCAA men’s basketball championship tournament rolled on Sunday with two games to select the last Final Four spots.  The two games averaged 19% higher household ratings than last year in the 56 local markets measured ...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings

CBS and the other networks carrying March Madness had a very good round three Sunday (round two if you are a purist and don’t count the silly “play in” games as round one).  The CBS tripleheader games yesterd...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings

The PGA and the weekend’s broadcaster (in this case NBC) usually have reason to be overjoyed when Tiger Woods is in contention at a tournament.  This weekend at Doral, Florida (the WGC Cadillac event), Woods won the even...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

The Daytona 500 on FOX Sunday crushed the competition, averaging a 10.0 household rating and 22 share from 1:30-4:45 in the 70% of the country with local Nielsen meters (in 56 of the largest TV markets).  Last year, the race a...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

SUNDAY SPORTS.  The second game of an NBA doubleheader on ABC drew decent ratings Sunday (Lakers at Heat), hitting a 5.0 household rating and 10 share in the 54 markets which were able to be measured over the weekend.  (The b...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

SUNDAY SPORTS.  The calm before the storm of next week’s Super Bowl Sunday: the most watched sporting event of the year, the most watched telecast of the year, and the most viewed day of the year.  A kind of typical win...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl — NHL Debuts with NFL-like Ratings (in Buffalo and Pittsburgh)

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl

This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally sett...
by Mitch Metcalf
 
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SKEDBALL: Weekend Sports Ratings Bowl — NFL Playoff Tune-up

This past sports weekend was all about the Wild Card playoffs: four games arranged by the NFL in ascending order of audience appeal.  Sure enough, as the weekend progressed, the ratings steadily increased with each passing gam...
by Mitch Metcalf
 
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