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Weekend Studio Estimates 3.20-22.2015

Based on Friday’s and Saturday’s grosses, weekend #12 of 2015 looks like $123 million for the top 12 films Friday-Sunday, a little better than it looked yesterday but still below the norms for this weekend.   Open...
by Mitch Metcalf
 
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The Sked: SATURDAY Ratings 3.21.2015

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ s...
by Mitch Metcalf
 
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FRIDAY 3.20.2015 Box Office Report

Based on Friday’s grosses, weekend #12 of 2015 looks like $119 million for the top 12 films Friday-Sunday, below the norms for this weekend.   Opening at 3,875 theaters Friday, Insurgent from Lionsgate/Summit is on tr...
by Mitch Metcalf
 
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SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 3.20.2015

  It wasn’t much of a curtain call for GLEE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings),...
by Mitch Metcalf
 
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EARLY FRIDAY BOX OFFICE: Demand For “Insurgent” Not So Urgent

  Despite the addition of 3D and IMAX screens with their increased ticket prices, the opening day result for INSURGENT (Summit/Lionsgate) was below the start for last year’s Divergent, according to preliminary number...
by Mitch Salem
 
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Reviews

SHOWBUZZDAILY Series Finale Review: “Glee”

  GLEE went out with dignity–and given that this was Glee, that was far from a sure thing.  Over its 6 years (at least 2 more than wisdom would have allowed), Glee made so many disastrous turns into overblown silli...
by Mitch Salem
 
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SKEDBALL: March Madness TV Ratings through the First Thursday

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years:...
by Mitch Metcalf
 
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SHOWBUZZDAILY’s Top 25 Thursday Cable Originals (& Network Update): 3.19.2015

  NETWORK UPDATE:  Final numbers for CBS’s NCAA TOURNAMENT coverage brought the night’s games down to 1.8/1.6.  However, that was still far higher than last year’s adjusted 1.0/1.3.  Elsewhere, the onl...
by Mitch Metcalf
 
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WEEKEND BOX OFFICE: Is “Insurgent” Heading For a Less Than Dauntless Start?

  Franchise sequels are typically more frontloaded than the original installments, because there’s an established fanbase that wants to catch up with the latest update to the story.  For example, the first Hunger Ga...
by Mitch Salem
 
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SHOWBUZZDAILY THURSDAY NETWORK SCORECARD – 3.19.2015

  March Madness was gratifyingly crazy, on an otherwise dull night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 an...
by Mitch Metcalf
 
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SHOWBUZZDAILY’s Top 25 Wednesday Cable Originals (& Network Update): 3.18.2015

  NETWORK UPDATE:  FOX has asked that the ratings for EMPIRE be counted as two separate hours, and that gives them adjusted numbers of 6.1 for 8-9PM, and 6.9 for 9-10PM, with an astonishing 7.2 for the show’s final ...
by Mitch Metcalf
 
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SKEDBALL: March Madness Day 2 of “First Four”

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time p...
by Mitch Metcalf
 
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SKEDBALL: March Madness Ratings Overview

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madn...
by Mitch Metcalf
 
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SHOWBUZZDAILY WEDNESDAY NETWORK SCORECARD – 3.18.2015

  Not surprisingly, the season finale of EMPIRE went platinum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-...
by Mitch Metcalf
 
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Articles

Weekend Box Office Predictions 3.20-22.2015

Weekend #12 of 2015 is looking like $139 million for the top 12 films this weekend, very much in line with comparable weekends the past few years. Opening at around 3,750 theaters Friday (well above the 2,886 average theater c...
by Mitch Metcalf
 
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