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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/6/11

> Once-glorious Thursdays continue to become just another broadcast network night. NBC:  Before the season started, all the attention on THE OFFICE was focused on how the show would replace Steve Carell.  But it’...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 9/29/11

> On what used to be network TV’s marquee night, only one series had a rating over a 4… NBC:  …and it certainly wasn’t on NBC.  THE OFFICE is now the only non-football show on NBC to exceed eve...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/9/12

> Unfortunately for NBC, there are other nights in the week besides Monday. NBC:  The gradual season-long collapse of THE OFFICE continued last night, as the show’s 2.5 hit not just a season low, but its lowest ratin...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/13/11

> On a rare night this week not affected by baseball, a mixed set of results for the networks. NBC:  The strategy of double-pumping WHITNEY and PRIME SUSPECT with repeat episodes on Mondays and Wednesdays in order to expos...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/23/12

> Ow, says FOX.  See FOX say Ow. FOX:  AMERICAN IDOL‘s 4.4 rating was its lowest since the show began as a summer series 10 years ago.  That was down 14% from last week, 38% from the first hour of last year...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 4/26/12

> Not at all the way the networks wanted May Sweeps to begin. NBC:  All the hype for 30 ROCK‘s live episode (a very busy half-hour with some great gags) and COMMUNITY‘s self-contained episode-long Law & Ord...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 11/10/11

> For one network, a night that moved in the wrong direction. FOX:  Does FOX have to start worrying about X FACTOR?  The show seemed to make its way through the wave of baseball-related preemptions and reschedulings v...
by Mitch Salem
 
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THE SKED: NBC Can’t Have Too Many Sitcoms

  The Chinese water torture that has been NBC’s announcement of its renewals and pick-ups continues with the glad tidings that PARKS & RECREATION has at long last received its (albeit 13-episode) order, as well a...
by Mitch Salem
 
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The Sked: Thursday September 27 Ratings — Updated with Official Nationals

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on tr...
by Mitch Metcalf
 
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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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The Sked: FRIDAY RATINGS October 14

>Friday patterns are really set in stone.  CBS won another Friday with a 1.6 rating (same as last week) with three pricey scripted dramas:  A Gifted Man (1.3 rating, up 0.1 from last week), CSI: NY (1.7, up 0.1) ...
by Mitch Metcalf
 
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THE SKED’S 2012/13 FIRST CUT: NBC Needs & Possibilities

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We̵...
by Mitch Salem
 
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THE SKED’S SEASON FINALE REVIEW: “The Office”

  The thing to remember, when charting the collapse of THE OFFICE, is that the producers weren’t taken by surprise.  Steve Carell made it clear early last season that he wouldn’t be returning, and the show had...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 4/19/12

> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been gett...
by Mitch Salem
 
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