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THE SKED; Sunday Ratings – Network Scorecard – 10/23/11

> Once upon a time in the fairy-tale world of broadcast television, there was a network that got exactly what it most wished for… ABC:  And that network was ABC.  ONCE UPON A TIME launched beautifully against ma...
by Mitch Salem
 
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The Sked

The Sked: SEASON TO DATE NETWORK AVERAGES

>Five weeks into the 2011-12 season, FOX has taken the lead with a 3.0 Adult 18-49 rating in primetime.  Even though the World Series is at low levels compared to past Series, baseball still provides numbers each night hig...
by Mitch Salem
 
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The Sked: SUNDAY RATINGS October 23

>ABC premiered Once Upon a Time last night with great success, a 3.9 Adult 18-49 rating, building impressively off a 1.5 rating lead-in from America’s Funniest Home Videos.  Viewers liked what they saw in the pilot a...
by Mitch Metcalf
 
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The Sked: SATURDAY RATINGS October 22

>Game 3 of the World Series scored a 3.2 Adult 18-49 rating in the fast nationals, a number which will probably go up to a 3.5 in the official nationals Tuesday morning.  This would keep Game 3 comfortably ahead of last ye...
by Mitch Metcalf
 
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THE SKED: Friday Ratings – Network Scorecard – 10/21/11

> A quiet night, but there was some stirrings of change thanks to ABC. ABC:  EXTREME MAKEOVER:  HOME EDITION made its Friday debut (it will ultimately be joined by Shark Tank), and while the 8PM episode didn’t d...
by Mitch Salem
 
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THE SKED: Thursday Ratings – Network Scorecard – 10/20/11

> On a night when atypical competition should have made for some shuffling in the numbers, the news was that there wasn’t much at all. ABC:  The network had to be hoping that with a repeat Office on NBC and the male-...
by Mitch Salem
 
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The Sked: THURSDAY RATINGS October 20

>Game 2 of the World Series averaged a 3.7 Adult 18-49 rating in the fast nationals, down from a 3.9 fast national rating for Game 1.  The official nationals rating for Game 2 should be about a 4.0 this afternoon (compared...
by Mitch Metcalf
 
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The Sked: WEDNESDAY OFFICIAL RATINGS October 19

>As expected, Game 1 of the World Series on FOX went up in the official nationals (to a 4.2 Adult 18-49 rating — not far off the 4.1 forecast yesterday in our post about the history of Game 1 ratings). Only a few oth...
by Mitch Metcalf
 
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THE SKED: Wednesday Ratings – Network Scorecard – 10/19/11

> The arrival of the World Series meant remarkably little to the other networks last night. FOX:  Last night’s was the lowest rated non-Saturday Game 1 in history, and basically did the same rating for FOX as X Facto...
by Mitch Salem
 
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The Sked

The Sked: The Sad Downward Slide of World Series Ratings

>Pity the poor Former National Pastime.  In the quarter century that Nielsen has used the PeopleMeter to measure demographic ratings, viewership of the World Series has dropped by more than half in the key advertising...
by Mitch Salem
 
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THE SKED: Tuesday Ratings – Network Scorecard – 10/18/11

> 4.7.  That was last year’s World Series Game 1 rating in 18-49s, which appears to be the lowest Game 1 rating ever in the demo.  As FOX prepares to begin its St. Louis vs. Texas series tonight, that’s th...
by Mitch Salem
 
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The Sked: Cable Ratings October 11-17

>ESPN’s Monday Night Football this week was down from a 6.9 to a 5.0 rating this week.  Blame AFC teams and a lopsided score.  Jersey Shore was down a tenth of a rating point and pushed into third place by a ver...
by Mitch Metcalf
 
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The Sked: TUESDAY RATINGS October 18

>Airing on a special night (because of the World Series tonight), The X Factor scored another nightly victory for FOX with a 3.8 Adult 18-49 rating in the fast nationals.  Expect the rating to go up to a 3.9 or even 4.0 in...
by Mitch Metcalf
 
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THE SKED: Monday Ratings – Network Scorecard – 10/17/11

> Comparisons to last Monday may be misleading, since due to baseball overrun that night, many shows aired either out of their normal timeslots or against atypical competition. FOX:  TERRA NOVA, for example, didn’t b...
by Mitch Salem
 
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The Sked: MONDAY RATINGS NOTES October 17

>With no postseason baseball last night and an inferior Monday Night Football game (the NY Jets beating the winless Miami Dolphins handily), network ratings levels rebounded for the most part.  CBS won the night with a 4.0...
by Mitch Metcalf
 
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