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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 11/2/11

> After 2 nights of sinking numbers, stability returned to the ratings on Wednesday. ABC:  All in all, a good night.  The first half of the evening was down a tenth or so here and there, but the network got help where...
by Mitch Salem
 
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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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THE SKED SEASON FINALE REVIEW: “Up All Night”

> Some shows find their creative voices during the course of their first season–but even after a super-sized order of 24 episodes that ended last night, UP ALL NIGHT is still floundering. On paper, Up All Night seemed to ...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 9/21/11

> On the night that two of the Fall’s most-hyped new arrivals made their debuts, the clear winner was a returning hit. ABC:  When their horse has the lead, horse-racing fans will sometimes yell out “Wire!”...
by Mitch Salem
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 3/1/12

> AWAKE didn’t keep anyone from a full night’s sleep. NBC:  In the universe of NBC these days, you take your glass-half-full where you can get it, and here it is:  AWAKE won its time slot, it was up from i...
by Mitch Salem
 
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THE SKED: NBC All-In On “Up All Night”

> What’s better than a back order?  An extra back order.  NBC has increased its order for UP ALL NIGHT by 2 additional episodes, making for a total of 24 in the season.  Probably this indicates little more ...
by Mitch Salem
 
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THE SKED: Friday Ratings – Network Scorecard – 9/23/11

> It was a sleepy first Friday for premiere week. CBS:  The network’s marketing team doesn’t have all that much to boast about this week:  2 Broke Girls had a monster opening, but that was because of its e...
by Mitch Salem
 
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THE SKED: “Grimm” is No Fairy Tale

> NBC, taking its successes where it can find them, has renewed GRIMM for a second season.  The show has done solidly on Friday nights, with ratings in the mid-1s that often win the hour, so it was never in any danger of b...
by Mitch Salem
 
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The Sked

THE SKED: Broadcast Network On-Air Promotion

>Last night in the hit summer shows (NBC’s America’s Got Talent and FOX’s Hell’s Kitchen), we took a look at the priorities for new fall series promotion.  The big winners on NBC were the comedies W...
by Mitch Salem
 
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The Sked: THURSDAY RATINGS April 12

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a d...
by Mitch Metcalf
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/23/12

> Ow, says FOX.  See FOX say Ow. FOX:  AMERICAN IDOL‘s 4.4 rating was its lowest since the show began as a summer series 10 years ago.  That was down 14% from last week, 38% from the first hour of last year...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 11/16/11

> It was ABC’s turn for some post-preemption malaise. ABC:  The network’s Wednesday schedule returned from its CMA Awards break to drops across the board.  The 2 new shows were hit hardest, as SUBURGATORY ...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 3/8/12

> AWAKE is getting sleepy. NBC:  A 20% drop from a series premiere isn’t ordinarily anything shocking or particularly worrisome.  But when you start with a 2.0 the way AWAKE did, that leaves you with a 1.6 in We...
by Mitch Salem
 
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