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THE SKED: New Fall Show On-Air Promotion — Update through August 8

>With network on-air promotion activity tracked in hit summer shows (those at or above a 2.0 Adult 18-49 rating) for about three weeks since mid-July, the networks’ promotional priorities are summarized below. FOX continu...
by Mitch Salem
 
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THE SKED: “Grimm” is No Fairy Tale

> NBC, taking its successes where it can find them, has renewed GRIMM for a second season.  The show has done solidly on Friday nights, with ratings in the mid-1s that often win the hour, so it was never in any danger of b...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecardj – 10/12/11

> A smiley face for one network and a frowny one for another, on the third night this week disrupted by postseason baseball. ABC:  Everything came up fairly rosy last night at the Alphabet.  SUBURGATORY should be inch...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 1/12/12

> Lots of news, but it’s only good for one network. CBS:  Keeping in mind that the Thursday 8-9PM landscape will change drastically next week with the return of American Idol, CBS got everything it could have wished ...
by Mitch Salem
 
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THE SKED: “Up All Night” 2.0

> UP ALL NIGHT is a crucially important piece of new programming for NBC this fall, as you can tell from Mitch Metcalf’s Fall Promo Analysis, where it’s the network’s most-promoted new show.  Not only doe...
by Mitch Salem
 
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The Sked: THURSDAY RATINGS April 12

>American Idol rebounded last night, pushing FOX to another Thursday win.  But CBS was the real winner last night.  With mostly repeats, they earned a strong second place finish on the night with four comedies and a d...
by Mitch Metcalf
 
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THE SKED’S 2012/13 FIRST CUT: NBC Needs & Possibilities

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We̵...
by Mitch Salem
 
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THE SKED: Wednesday Ratings – Network Scorecard – 10/5/11

> The bell tolled for another failed new series last night, which was otherwise fairly stable. ABC:  If SUBURGATORY can hold its rating around last night’s 3 for another week, it should be a strong candidate for an e...
by Mitch Salem
 
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The Sked: WEDNESDAY RATINGS October 4

>Wednesday ratings are settling into predictable patterns for the most part, and Suburgatory on ABC had a decent second week.  FOX’s The X-Factor seems to settling around a high-3 or 4 rating. ABC’s Suburgatory...
by Mitch Metcalf
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 3/29/12

> The new shows tumble. FOX:  TOUCH faced new scripted competition from CBS for the first time, and even though NBC and ABC were still mostly in repeats during the hour, Touch lost half a ratings point to 2.8.  That&#...
by Mitch Salem
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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UPDATED: THE SKED’S THURSDAY NETWORK SCORECARD

> This is what it’s come to:  on a Thursday night, repeats of CBS sitcoms beat new NBC sitcoms in every half-hour. NBC:  Last night’s episode of THE OFFICE set a new all-time low of 2.1 2.2 (in final numbe...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED PILOT REPORT: NBC’S “Up All Night”

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques sh...
by Mitch Salem
 
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THE SKED’S WEDNESDAY NETWORK SCORECARD – 1/11/12

> AKA the season’s final pre-American Idol Wednesday. NBC:   In the absence of the 600-pound gorilla that’s arriving in a week, the new 8-9PM hour did respectably.  WHITNEY‘s 2.1 was slightly hi...
by Mitch Salem
 
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