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THE SKED’S WEDNESDAY NETWORK SCORECARD – 1/11/12

> AKA the season’s final pre-American Idol Wednesday. NBC:   In the absence of the 600-pound gorilla that’s arriving in a week, the new 8-9PM hour did respectably.  WHITNEY‘s 2.1 was slightly hi...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 3/22/12

> Maybe everyone went to see The Hunger Games last night. FOX:  With lower than usual competition on all the other networks, TOUCH debuted with its first regular episode to a 3.3 that wasn’t as good as it looked.&nbs...
by Mitch Salem
 
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THE SKED: NBC UPDATE

> Bringing up the rear (too easy), NBC today joined CBS, ABC, FOX and The CW in announcing its Fall schedule premiere dates.  As with the other networks, the bulk of NBC’s shows will begin the week of Sept. 19-25, wi...
by Mitch Salem
 
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THE SKED: THURSDAY NETWORK SCORECARD – 10/11/12

  A truncated night, due to  the VP DEBATE.  Plus, a couple of the more important numbers may be distorted for now by NFL simulcasts.  Nevertheless: CW:  Football may have inflated these numbers due to a Pittsburgh NF...
by Mitch Salem
 
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THE SKED THURSDAY NETWORK SCORECARD – 3/8/12

> AWAKE is getting sleepy. NBC:  A 20% drop from a series premiere isn’t ordinarily anything shocking or particularly worrisome.  But when you start with a 2.0 the way AWAKE did, that leaves you with a 1.6 in We...
by Mitch Salem
 
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THE SKED: “Community” and “Whitney” Stay On the Shelf

  Adjust all those DVRs set for the season premiere of the newly revamped COMMUNITY.  (And both of those set to record WHITNEY as well.)  The two shows had been scheduled to join the NBC Friday line-up on October 19, but...
by Mitch Salem
 
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THE SKED: “Up All Night” 4.0–This Is A Real Thing

  Once upon a time, there was a single-camera sitcom pilot at NBC called UP ALL NIGHT.  It was the story of Reagan and Chris Brinkley (Christina Applegate and Will Arnett), who had to cope with becoming new parents and th...
by Mitch Salem
 
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THE SKED: “Up All Night,” “Whitney” and “The Playboy Club” Get Some News

> In a move that shows where NBC stands right now, the network has given back order pick-ups to UP ALL NIGHT (which had a 2.1 rating in 18-49s last week) and WHITNEY (with a 2.5).  It’s not clear whether these are th...
by Mitch Salem
 
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THE SKED NIELSENWAR CHRONICLES – Thursday

  There was a time, not that many years ago, when Thursday was the night that network television was all about.  Fueled by the enormous amounts movie studios spend to promote their openings the next day, the night was stu...
by Mitch Salem
 
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THE SKED: Broadcast Network On-Air Promotion July 20

>Last night we had our first look at CBS’s current promotional priorities in the one-hour Big Brother at 8:00 pm.  With a fairly light on-air promo load, dramas got the lion’s share of time: Unforgettable (one ...
by Mitch Salem
 
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THE SKED: Week 2 + 1 – NBC Network Scorecard

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing wi...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 2/9/12

> Unfortunately for NBC, there are other nights in the week besides Monday. NBC:  The gradual season-long collapse of THE OFFICE continued last night, as the show’s 2.5 hit not just a season low, but its lowest ratin...
by Mitch Salem
 
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THE SKED’S MIDSEASON RETURN: “Up All Night”

> This week UP ALL NIGHT was promoted to NBC’s version of the big leagues, where many felt it belonged from the start.  It’s switched places with Whitney and been given the benefit of The Office, NBC’s on...
by Mitch Salem
 
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THE SKED’S THURSDAY NETWORK SCORECARD – 1/12/12

> Lots of news, but it’s only good for one network. CBS:  Keeping in mind that the Thursday 8-9PM landscape will change drastically next week with the return of American Idol, CBS got everything it could have wished ...
by Mitch Salem
 
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The Sked: Thursday Ratings September 20 — NBC Thursday…Yikes

NBC Thursday premiered last night, landing in third place with a 1.5 Adult 18-49 rating from 8-11 pm.  A premiere night is often one of the highest rated nights of the year, especially when facing two networks in repeats like ...
by Mitch Metcalf
 
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