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Behind the Weekend US/Worldwide Box Office – 7/13/14

  OPENINGS:  DAWN OF THE PLANET OF THE APES (20th) brought in $73M in the US, and added $31.1M in 26 (mostly smaller) international markets.  While a terrific boost to the franchise (which rebooted at $54.8M with Rise 3 ...
by Mitch Salem
 
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UPDATED: Behind the US/Worldwide Weekend Box Office – 6/15/14

  MONDAY UPDATE:  Father’s Day was a holiday, all right… for some movies.  22 JUMP STREET vastly overestimated its appeal to dads, taking a sizable 30% hit on Sunday and falling an ugly $3M below its original...
by Mitch Salem
 
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Behind the US/International Weekend Box Office – 6/1/14

  OPENINGS:  MALEFICENT (Disney) is claiming a $70M weekend, and like all round-number estimates, that should be viewed with some skepticism.  But even if it dips slightly in final numbers tomorrow, it’s a fine sta...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/25/14

  (Note:  Most of the studios aggressively estimated their Sunday declines as being around 10%, even though last year’s Memorial Day Weekend Sunday drops were mostly steeper than that, so there could be a number of ...
by Mitch Salem
 
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Behind the Worldwide Weekend Box Office – 5/18/14

  OPENINGS:  Considering its 17% Saturday drop, GODZILLA (Warners/Legendary) may ease down a bit from its $93.2M weekend estimate when final numbers are released on Monday.  (It’s assuming a 30% Sunday drop, equal ...
by Mitch Salem
 
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Behind the Worldwide Box Office – 5/11/14

  Note:  Most of the studios are pinning extremely aggressive Sunday estimates on the hope that their movie will be a popular Mothers Day destination, so look for a potentially larger than usual set of adjustments in fina...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/20/14

  OPENINGS:  THE AMAZING SPIDER-MAN 2 (Sony) won’t arrive in the US for almost 2 weeks, and so far it’s in only 14 international markets–and it was still the biggest story of the weekend, pulling in $47M...
by Mitch Salem
 
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Behind the Weekend Box Office – 4/6/14

  Marvel brings summer ticket sales to April. OPENINGS:  The record-breaking $96.2M US opening weekend for CAPTAIN AMERICA: THE WINTER SOLDIER (Disney), the highest ever in April (it may come down $1M or so tomorrow thank...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/30/14

  This weekend was fine… but just wait till next week. OPENINGS:  Polarizing, controversial, dark, revisionist, divisive–and a hit.  NOAH (Paramount/Regency) took in $44M in the US this weekend after a 16% Sa...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/23/14

  OPENINGS:  DIVERGENT (Summit/Lionsgate) had an unusual trajectory for a YA movie, with a relatively unimpressive start but then much less of a Saturday drop than others in its genre.  The result was a $56M weekend (the...
by Mitch Salem
 
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Behind the Weekend Box Office – 3/16/14

  As Hollywood becomes more and more dependent on action and animation franchises, the US market becomes increasingly less relevant. OPENINGS:  NEED FOR SPEED (DreamWorks/Disney) made more money in China ($21.2M) on its o...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 3/9/14

  OPENINGS:  Despite frontloading that led to an 8% Saturday drop, 300: RISE OF AN EMPIRE (Warners/Legendary) is claiming a very low 30% decline on Sunday in order to report a $45.1M weekend.  We’ll see if that num...
by Mitch Salem
 
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Behind the Weekend Box Office – 2/9/14

  OPENINGS:  After Cloudy With a Chance of Meatballs, 21 Jump Street, and now THE LEGO MOVIE (Warners), writer/directors Phil Lord and Christopher Miller will be able to do just about anything they want:  all 3 of their ...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 12/15/13

  OPENINGS:  THE HOBBIT: THE DESOLATION OF SMAUG (Warners/MGM) had a better Saturday hold than last year’s An Unexpected Journey (-22% vs. -25%), suggesting that positive word of mouth is kicking in, and no doubt ea...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 7/14/13

  OPENINGS:  Despite the strong weekend, it’s a bit troubling that GROWN UPS 2 (Sony) fell 11% on Saturday (the original Grown Ups rose 2% on its 2d day), suggesting frontloading and less than great word of mouth. ...
by Mitch Salem
 
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