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Behind the US/Worldwide Weekend Box Office – 12.11.2022

  OPENINGS:  The combination of the typically low early-December box office and the approach of Avatar 2 dissuaded the studios from introducing any new product this week.  The closest thing to a wide release in the US wa...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/15/15

OPENINGS:  Fill in the ball/glass slipper/fairy tale reference of choice, because CINDERELLA (Disney) performed beautifully, with $70.1M in the US.  That puts it ahead of the $69.4M opening of Maleficent (unless adjusted numb...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5/17/15

  OPENINGS:  PITCH PERFECT 2 (Gold Circle/Universal) blew past even the highest of expectations, outgrossing the entire US run of its predecessor with a $70.3M weekend, and proving not to be all that frontloaded with a 12...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

  Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS:  Frontloading 101:  on Thursday night/Friday, ONE DIRECTION: THIS IS U...
by Mitch Salem
 
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BEHIND THE WEEKEND BOXOFFICE – 6/23/13

  OPENINGS:  Allowing for the usual studio practice of predicting lower-than-typical Sunday drops to boost the numbers a bit, MONSTERS UNIVERSITY (Disney/Pixar) opened in line with expectations at what may be slightly les...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.15.2023

  OPENINGS:  The Gerard Butler vehicle PLANE (Lionsgate) launched with $10M over the 3-day weekend ($11.6M with the Monday holiday), a sturdy number although not up to the $21.4M for Butler’s pre-pandemic Angel Has ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.24.2019

  OPENINGS:  US (Blumhouse/Perfect World/Universal) slipped 12% on Saturday, and while that doesn’t compare to Get Out‘s amazing 17% increase on its 2nd day of release, it’s in the range of the 11% drop ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3/20/16

  OPENINGS:  Things didn’t get better for ALLEGIANT (Summit/Lionsgate) as the weekend went on.  Its $29.1M opening was down an awful 44% from the $52.3M for Insurgent, and with massive competition arriving next wee...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.1.2017

  OPENINGS:  We won’t really know the order of the weekend’s closely-bunched Top 3 movies until final numbers are released tomorrow, but since the default position of any studio with a new opening is to claim ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 2.28.2021

  OPENINGS:  TOM & JERRY (Warners, also on HBO Max) had a solid opening for this moment in time with $13.7M, an especially impressive number since the movie is available at no extra cost to anyone with an HBO Max subs...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.13.2022

  OPENINGS:  Note that the entire market in the US will be hit by Super Bowl Sunday, which will be down from Saturday by roughly double the percentage of the usual Saturday-Sunday drop.  (However, Hollywood will hope for...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.6.2022

  OPENINGS:  THE BATMAN (DC/Warners) was the first event movie to open in 3 months, and the market responded with a $128.5M weekend, the 2nd-highest of the pandemic era (although not close to Spider-Man: No Way Home‘...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 9.3.2017

  OPENINGS:  Hollywood’s barely-breathing Labor Day weekend didn’t get any healthier on Saturday.  The CLOSE ENCOUNTERS OF THE THIRD KIND (Columbia/Sony) re-release had a 35% Saturday bump, and like everythin...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 8.12.2018

  OPENINGS:  THE MEG (Gravity/Warners) had a fair hold on Saturday, down 2%, which brought it to a $44.5M weekend.  That’s 83% better than Skyscraper‘s start, and 27% better than Rampage, and with no new dire...
by Mitch Salem
 
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