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Behind the US/Worldwide Weekend Box Office – 1/22/17

  OPENINGS:  Things couldn’t have gone better for M. Night Shyamalan’s SPLIT (Blumhouse/Universal).  It built on its strong Friday with a 13% bump, extremely good for a horror movie, and is estimating $40.2M ...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 1.3.2021

  OPENINGS:  There were no new wide openings for New Year’s weekend. HOLDOVERS:  Word of mouth still operates in a pandemic, and it wasn’t at all friendly to WW84 (DC/Warners) which crumpled by 67% to $5.5M f...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.19.2020

  OPENINGS:  For a year lean on powerhouse franchises and expected to be tough at the box office, Hollywood’s 2020 is off to a heartening start.  Following last week’s strong performance by 1917, this week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office: 9/25-27

  OPENINGS:  HOTEL TRANSYLVANIA 2 (Columbia/Sony) has set a new September record with a $47.5M opening (beating the first Hotel‘s $42.5M), and it barely missed becoming Adam Sandler’s biggest opening ever (The...
by Mitch Salem
 
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Behind the Weekend Box Office – 8.29.2021

  OPENINGS:  Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes).  That offset a ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.5.17

  OPENINGS:  It’s still too soon to gauge whether RINGS (Paramount) can creep its way to breakeven with international help (total production/marketing costs are $75M+), but it’s certainly not performing well e...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.30.2017

  OPENINGS:  Word of mouth caught up with THE EMOJI MOVIE (Columbia/Sony) on Saturday, with a 14% drop (by comparison, Captain Underpants rose 11% on its 2d day of release, and last year’s Angry Birds Movie jumped 4...
by Mitch Salem
 
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BEHIND THE WEEKEND BOX OFFICE – 9/1/13

  Even though Labor Day Weekend is historically slow at the multiplex, the Monday holiday still boosted the Sunday takings for most titles. OPENINGS:  Frontloading 101:  on Thursday night/Friday, ONE DIRECTION: THIS IS U...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.1.2018

  OPENINGS:  SICARIO: DAY OF THE SOLDADO (Black Label/Columbia/Sony) had a modest $19M start, which was better than the first Sicario‘s $12.1M (in October, after 2 weeks of limited release), but perhaps not by enoug...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.12.2017

  OPENINGS:  KONG: SKULL ISLAND (Legendary/Tencent/Warners) is playing as a quasi-family movie, perhaps in response to the R-rated Logan and Get Out.  That gave it a much more muscular Saturday than similar big-budget mo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.20.2018

  OPENINGS:  Although unquestionably huge, and sure to be enormously profitable against roughly $250M in production/marketing costs, DEADPOOL 2 (20th) opened on the low end of expectations, about 5% below the first Deadpo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.11.2018

  OPENINGS:  In the world of family movies, the 33% Saturday bump for A WRINKLE IN TIME (Disney) was mediocre.  (By comparison, Peter Rabbit rose 97% on its 1st Saturday.)  That brought the weekend to a soft $33.3M.  F...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.15.2017

  OPENINGS:  HAPPY DEATH DAY (Blumhouse/Universal) opened so well at $26.5M that inevitably, despite the fact that it appears to tell a completely closed-end story, talk of a franchise has started.  You can’t blame...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.7.2019

  OPENINGS:  SPIDER-MAN: FAR FROM HOME (Columbia/Sony) owned the Independence Day holiday, with $93.6M over the 3-day weekend, and a $185.1M total since its Tuesday opening.  Comparisons are inexact due to the 6-day holi...
by Mitch Salem
 
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US/Worldwide Weekend Box Office Report – 4.18.2021

  OPENINGS:  There were no truly wide openings this weekend, but the pandemic horror movie IN THE EARTH (Neon) arrived at the low end of “wide” in 547 theatres and started quietly at $500K. Next weekend’...
by Mitch Salem
 
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