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Behind the US/Worldwide Weekend Box Office – 3.15.2020

  This was the weekend that the COVID-19 crisis hit the box office in earnest, and while that fact pales in importance compared to the human cost of the pandemic, it’s going to represent a multi-billion dollar hit th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.8.2020

  OPENINGS:  In the US, ONWARD (Pixar/Disney) was merely a disappointment by Pixar standards, with an OK 37% Saturday bump that allowed it to claim a $40M weekend, pending actuals on Monday.  That isn’t much better...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.1.2020

  OPENINGS:  THE INVISIBLE MAN (Blumhouse/Universal) had a 12% Saturday bump, evidence of extremely strong word of mouth in the horror genre (among recent uncommonly leggy horror releases, Get Out rose 17% on its 2nd day ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.23.2020

  OPENINGS:  THE CALL OF THE WILD (20th/Disney) did a bit better than expected at $24.8M, but in the long run that’s not likely to make much difference.  Similarly to Dolittle (although much more quietly), Call of ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.16.2020

  OPENINGS:  A Friday Valentines Day that leads into a long holiday weekend is a bonanza for Hollywood, and the movie that cleaned up the most was SONIC THE HEDGEHOG (Paramount), with a remarkable $57M over the 3-day week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.9.2020

  OPENINGS:  BIRDS OF PREY (DC/Warners) was supposed to be the year’s first tentpole smash, but at $33.3M in the US, it was a dismal disappointment, by far the lowest start for this generation of DC movie properties...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 2.2.2020

  OPENINGS:  A Super Bowl weekend opening generally doesn’t indicate studio confidence, and GRETEL & HANSEL (UA/MGM) started its box office life with a pale $6.1M weekend.  It probably won’t get much past...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.19.2020

  OPENINGS:  For a year lean on powerhouse franchises and expected to be tough at the box office, Hollywood’s 2020 is off to a heartening start.  Following last week’s strong performance by 1917, this week...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.12.2020

  OPENINGS:  The release strategy for 1917 (Universal) has gone just about perfectly, culminating in a $36.5M wide opening weekend that was significantly ahead of industry expectations.  Universal screened the film to cr...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.5.2020

  OPENINGS:  THE GRUDGE (Columbia/Sony) tried to take advantage of Hollywood’s early January fallow period, but at $11.3M, the reboot of a remake found few takers, far below the $29.6M for 2018’s Insidious: Th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.22.2019

  OPENINGS:  The numbers for STAR WARS: THE RISE OF SKYWALKER (Lucasfilm/Disney) were always going to be huge, but despite all the “dog ate its homework” excuses like pre-holiday shopping syndrome that are ric...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.15.2019

  OPENINGS:  JUMANJI: THE NEXT LEVEL (Columbia/Sony) successfully rode its strategy of arriving in theatres ahead of The Rise of Skywalker to a $60.1M weekend, far ahead of the $36.2M opening weekend for the last Jumanji ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.8.2019

  OPENINGS:  DARK WATERS (Focus/Universal) expanded into wide release at 2012 theatres, and emerged with a mild $4.1M.  (By comparison, Focus’s previous release Harriet opened at 2059 with an $11.7M weekend.)  Its...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.1.2019

  OPENINGS:  KNIVES OUT (MRC/Lionsgate) scored a victory for non-IP, adult-oriented filmmaking with a strong $27M over the 3-day weekend ($41.7M since Wednesday), and although December box office can be tough to predict, ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.24.2019

  OPENINGS:  After several weeks of big-studio disappointments, FROZEN 2 (Disney) performed as the blockbuster it was expected to be, with $127M in the US.  Comparisons to the first Frozen in 2013 are a bit dicey, becaus...
by Mitch Salem
 
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