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Behind the US/Worldwide Box Office – 5.21.2023

  OPENINGS:  FAST X (Universal) arrived with $67.5M.  In the US, that was slightly below the $70M for F9, one of the first big-ticket movies to brave a wide pandemic-era release in May 2021.  In terms of the franchise a...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10.14.2018

  OPENINGS:  FIRST MAN (Perfect World/Universal) had an underwhelming $16.5M start, and considering its older-skewing audience, its 10% Saturday bump wasn’t impressive either.  It carries $150M+ in production/marke...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.9.2023

  OPENINGS:  INSIDIOUS: THE RED DOOR (Screen Gems/Sony) reaffirmed the strength of the low-budget horror genre with a $32.7M start, better than the $29.6M launch of 2018’s The Last Key (which didn’t feature th...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.10.2022

  OPENINGS:  THOR: LOVE & THUNDER (Marvel/Disney) opened within expectations at $143M, although it’s worth noting that while the Friday-to-Saturday drop was steeper than those for Thor: Ragnarok and Doctor Stran...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.23.2023

  OPENINGS:  The most hyped box office weekend of the year delivered and then some.  BARBIE (Mattel/Warners) burst into theaters with $155M, technically the best of the year (although the $146.4M for Super Mario Bros cam...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 12.22.2019

  OPENINGS:  The numbers for STAR WARS: THE RISE OF SKYWALKER (Lucasfilm/Disney) were always going to be huge, but despite all the “dog ate its homework” excuses like pre-holiday shopping syndrome that are ric...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.29.2022

  OPENINGS:  Although TOP GUN: MAVERICK (Paramount) is a 36-years-later sequel, the franchise that it really represents is Tom Cruise unto himself.  The last true Hollywood megastar brought in a massive audience that was...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 6.25.2023

  OPENINGS:  NO HARD FEELINGS (Columbia/Sony) slightly exceeded tracking expectations with $15.1M, but those expectations were themselves quite low.  With production and worldwide marketing costs in the neighborhood of $...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 10/19/14

  OPENINGS:  The $23.5M opening for FURY (QED/Columbia/Sony) puts it at risk of being passed next weekend by the low-grade Keanu Reeves vehicle John Wick.  Fury has the distinction of being the lowest-grossing movie to o...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 1.7.2018

  OPENINGS:  By horror movie standards, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) didn’t collapse on Saturday (down 13%), and that propelled it to a very solid $29.3M weekend, which among horror product in that ...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 3.24.2024

  OPENINGS:  GHOSTBUSTERS: FROZEN EMPIRE (Columbia/Sony) played as a family movie, with a Saturday afternoon bump, and that enabled it to match projections at $45.2M, slightly higher than the $44M start for 2021’s G...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 5.7.2023

  OPENINGS:  GUARDIANS OF THE GALAXY VOL 3 (Marvel/Disney) launched with $114M in the US, within tracking expectations but 22% lower than 2017’s Guardians 2, despite marketing that emphasized the end of a beloved (s...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 4.3.2022

  OPENINGS:  The MCU-adjacent MORBIUS (Marvel/Columbia/Sony) was unable to pull off Venom‘s feat of opening big despite lousy reviews.  Its $39.1M weekend was less than half of Venom‘s $80.3M, and negative wo...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 7.21.2019

  OPENINGS:  THE LION KING (Disney) was expected to be the crown jewel in Disney’s recreations of its animated classics, and despite sharply mixed reviews, it delivered with a $185M opening weekend–and that st...
by Mitch Salem
 
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Behind the US/Worldwide Weekend Box Office – 11.12.2023

  OPENINGS:  THE MARVELS (Marvel/Disney) fulfilled the ghastliest projections assigned to it, setting a new low for the MCU with a $47M US opening, and it was similarly dismal overseas, with $63.3M from 51 territories.  ...
by Mitch Salem
 
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