OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  There were no changes from the preliminary Monday ratings.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.97/0.79.  USA’s WWE telecast was at 0.95/0.85/0.77 compared to last week’s 0.93/0.91/0.90.  On VH1, LOVE & HIP-HOP slipped 0.02 to 0.72, and […]

        NETWORK FINALS:  There were no adjustments from Monday’s preliminary ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Golden State vs. Cleveland NBA game dominated Monday cable at 1.86, with the late Houston vs. Clippers game at 0.86, and the afternoon Lakers vs. Memphis […]

  A pair of evenly matched COLLEGE FOOTBALL games took the night, with FOX’s Baylor vs. Oklahoma State contest edging out ABC’s TCU vs. Oklahoma duel, 1.2 to 1.1.  Elsewhere, two episodes of 48 HOURS were at 0.8/1.0 for CBS, and a run of the family movie FREE BIRDS gave NBC 0.5. ABC preempts its […]

  BROADCAST FINALS ABC:  Game 2 of the NBA FINALS was at 3.71, roughly the same as Game 1.  CBS:  Reruns at 0.38/0.22/0.21/0.22. NBC:  Reruns at 0.12/0.25 were followed by a JURASSIC WORLD tie-in special at 0.28. FOX:  Preceded by reruns at 0.13/0.20/0.18, new DUNCANVILLE episodes were at 0.13/0.12. CW:  The broadcast feed of the […]

  The broadcast networks aren’t what they used to be, and likely will never be again.  They’re collectively on a train that’s moving in the wrong direction, because the lion’s share of their revenues are based on the number of people who watch the commercials contained in their shows within a short time after initial […]

>Don't trust the premiere rating. ABC: If DON'T TRUST THE B– IN APT 23 can continue to retain 70% of its MODERN FAMILY lead-in, it'll be a comfortable win. Now that its premiere marketing blitz is over, we'll find out in the next week or 2 whether it can. FAMILY, SUBURGATORY and THE MIDDLE all […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.60, and CBS’s NFL HONORS special adjusted to 0.49.  In addition, NBC’s reruns dropped in finals, with ELLEN’S GAME OF GAMES and SNL down 0.1, and SVU down 0.2.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s […]