NETWORK UPDATE:  Both GANG-RELATED and BLACK BOX went up 0.1 in final numbers, which is a bit heartening for GANG in particular, since it means the show went up–however slightly–from its premiere.  Also up 0.1:  the BACHELORETTE rerun. THURSDAY CABLE:  Soon ABC will be airing the Finals, but for now the NBA PLAYOFFS are […]

  NETWORK UPDATE:  Final numbers gave 0.1 bumps to NCIS, LIMITLESS, and THE VOICE, but CHICAGO FIRE lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MLB PLAYOFFS continued to be lopsided as between the Mets/Cubs National League games on TBS (2.71 last night) and the Royals/Blue Jays on Fox Sports […]

  NETWORK UPDATE:  THURSDAY  NIGHT FOOTBALL adjusted up to 5.0, a big number until you compare it to last week’s final 6.9.  Elsewhere, both GREY’S ANATOMY and HOW TO GET AWAY WITH MURDER gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The MLB PLAYOFFS had a good run for […]

        NETWORK FINALS:  The final rating for THE OSCARS was 2.12, down 60% from the 2020 rating and consistent with other recent awards shows.  (A note to those arguing that the content of the show drove viewers to turn it off in progress:  the highest quarter-hour of the telecast was at 2.31 […]

        NETWORK FINALS:  THE FLASH and BEYOND THE TANK gained 0.1 in final numbers, but THE REAL O’NEALS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Spring cable (on non-GAME OF THRONES nights) continues to be dominated by the NBA PLAYOFFS, last night […]

  CW’s Thursday premieres were fairly steady. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

CBS does FOX a favor. FOX:  With CBS in reruns last night, AMERICAN IDOL didn’t have to face fresh episodes of Big Bang Theory or 2 1/2 Men.  That allowed Idol to tie last year’s 5.6 Thursday premiere (which had to contend with a new Big Bang), although it doesn’t bode well for next week, […]

NETWORK UPDATE:  AMERICA’S GOT TALENT gained 0.1 in final numbers, and BEST TIME EVER lost 0.1.  The worse news for BEST TIME EVER, though, was its trajectory through the hour, starting at 2.2 in the 1st 15 minutes, and then falling steadily to 1.9-1.7-1.6.  That suggests a show that wasn’t living up to its title […]