NBC’s sojourn in Sochi has officially transitioned from Nightmare to Living Hell.  Last night’s primetime coverage averaged a 2.7 adult 18-49 rating from 8:00-11:00 pm or a 2.8 rating from 8:30-11:00.   That’s a new low for primetime Olympic coverage, shattering the record set the night before.  The comparable night in Vancouver 2010 was a […]

  NETWORK UPDATE:  Due to NFL PRESEASON preemptions, comparisons are to last Saturday’s final numbers rather than Sunday’s preliminaries.  On NBC, as expected the HANNIBAL finale lost most of its initial gain, but it did edge up 0.1 to 0.3, after 0.4 for an AMERICAN NINJA WARRIOR rerun.  The NFL PRESEASON game on CBS (Seattle vs. […]

Here are the full week sports ratings for Monday June 21 through Sunday June 27, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week two years […]

  For those keeping count, today’s network excuses are THURSDAY NIGHT FOOTBALL and the MLB PLAYOFFS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  THE VAMPIRE DIARIES exited with some dignity. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  Game 2 of the NBA FINALS adjusted to 4.8, down 1.7 from 2018’s Game 2.  Elsewhere, the 8:30PM rerun of LAST MAN STANDING lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s FEAR THE WALKING DEAD had a […]

  BROADCAST FINALS ABC:  THE BACHELOR gained 0.02 to 0.67.  The final ABC episode of PROMISED LAND (its remaining episodes will run on Hulu) was up 0.03 to 0.18. CBS:  After sitcom reruns at 0.51/0.40, BIG BROTHER: CELEBRITY EDITION was at 0.41. NBC:  Post-Olympics season began with the premieres of AMERICA’S GOT TALENT: EXTREME EDITION […]

  BROADCAST FINALS ABC:  The season premiere of CLAIM TO FAME was at 0.40, up 0.04 from last season’s premiere.  The season premiere of THE BACHELORETTE was at 0.35, down a whopping 0.37 from last year. CBS:  Reruns at 0.28/0.24/0.19/0.17. NBC:  AMERICAN NINJA WARRIOR ticked up to 0.35, THE WALL dropped 0.06 to 0.32, and […]