October 16, 2015



For those keeping count, today’s network excuses are THURSDAY NIGHT FOOTBALL and the MLB PLAYOFFS.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 Oct THU.15

ABC:  GREY’S ANATOMY was steady at 2.2, but SCANDAL fell 0.3 to 2.3, and HOW TO GET AWAY WITH MURDER was down 0.2 to 2.0.  The latter 2 shows were respectively down 0.6 and 0.8 from the parallel week last year.

NBC:  HEROES REBORN and THE BLACKLIST were each down 0.1, respectively to 1.1 and 1.4, but THE PLAYER nosed closer to the grave with a 0.2 drop to 0.7.

FOX:  BONES and SLEEPY HOLLOW each fell 0.2, respectively to 1.1 and 0.8.

CW:  THE VAMPIRE DIARIES was steady at 0.6, and THE ORIGINALS actually crept up 0.1 to 0.5, at least in early numbers.

CBS:  THURSDAY NIGHT FOOTBALL had a preliminary 3.5, up 0.1 from last week’s early rating.

The alleged comedy TRUTH BE TOLD arrives on NBC tonight.  In happier news, Cinemax’s remarkable THE KNICK returns for a 2d season.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily 3way 2015 Oct THU.15

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.