SQUIRREL!  NBC, and its media enablers, will do their best to focus discussion of the WINTER OLYMPICS ratings on total viewers, daytime and online numbers, and–SQUIRREL!–anything other than the evident fact that the Games didn’t justify a cost that probably exceeded $1 billion, between rights ($775M alone) and production costs over the 18 days of […]

  One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Duck Dynasty on A&E took control of television last week, #1 among all programs by a mile with an astounding 5.0 rating with adults 18-49.  Breaking Bad‘s brief reign last week ended with the second episode declining half a rating point this week and falling into a tie for second with Under the Dome on […]

  THE WINTER OLYMPICS have been doing what they were meant to do for NBC.  In the first full week of ratings to include the Sochi Winter Games, NBC completely dominated the (mostly sleeping) broadcast competition with a 5.5 average primetime rating (Live + Same Day) in 18-49s.  Far, far behind were FOX (the only […]

  Afternoon adjustments will tell more of last night’s tale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  On a night dotted with reruns, viewers weren’t really enthused about anything. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> Dancing doesn’t mambo as fast as it used to. ABC:  The DANCING WITH THE STARS results show did a whole lot better at 9PM than The River‘s ratings, winning the hour with a 3.0 (compared to River‘s mid-1 numbers).  But the Dancing franchise is fading, and as with the performance show on Monday, Tuesday’s […]