OSCAR FINALS:  The accelerated final ratings for the Oscar telecast have been released, and the 18-49 rating climbed only to 9.1, a record-setting low (and an ugly 1.4 lower than 2016).  There were 32.9M total viewers, which just managed to dodge 2008’s record low of 32M.  We’ll see in the months to come […]

  Night 2 of the REPUBLICAN NATIONAL CONVENTION was at a preliminary 0.3/0.2/0.3, consistent with both Monday’s results and last week’s Democratic Convention Tuesday (and of course sharply down from 2016, as all the Convention ratings have been for both parties).  See Mitch Metcalf’s Convention ratings analysis post this afternoon for more detail. DEMOGRAPHIC DETAIL: For […]

  None of the networks could scrape together a rating over 1.0. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  A good night for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The networks have gone big on scripted series this summer, but viewers may just want some games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  Several shows hadn’t aired since November 14. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  WELCOME TO SWEDEN didn’t get much of a hello. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> A few notes: these projections are for original episodes (no repeats) aired in the 4th quarter of 2011.  Series premieres will likely be .3-.4 higher, thanks to network marketing pushes, and then tend to go down over time.  We’ll be updating the numbers after we see full pilots and also as we get a […]