No gold medal for the start of the WINTER OLYMPICS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  Game 4 of the WORLD SERIES adjusted up 0.4 to 4.2, and ABC’s COLLEGE FOOTBALL game adjusted up 0.3 to 1.7.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a typical fall Saturday on cable, dominated by COLLEGE FOOTBALL. ESPN […]

Past Winter Olympic Same Night (First Saturday) P18-49 live+same day ratings: 2014 Sochi 6.3, 2010 Vancouver 7.6, 2006 Turin 6.7, 2002 Salt Lake City 9.8 Last night’s fast national rating Winter Olympic should go up around +10% in the official live+same day nationals for NBC, and the TAD (Total Audience Delivery) which includes streaming should […]

  THE X-FILES is losing momentum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  MASTERCHEF gained 0.1 in final numbers.  In addition, the 8:30PM rerun of BLACK-ISH was down 0.1. CABLE HIGHLIGHTS:  Yes, SHARKNADO, which has become Syfy’s biggest yearly event, scored well, but it was far below last year’s number.  In fact, it was A&E’s DUCK DYNASTY that claimed bragging rights to the night, up 0.13 […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.9.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN led Saturday cable, with UFC FIGHT NIGHT PRELIMS at 0.73, COLLEGE BASKETBALL games at 0.61/0.38/0.25/0.19, and TOP RANK BOXING at 0.26.  A&E’s LIVE PD edged up 0.02 to […]

        NETWORK FINALS:  THE OSCARS ended up at 10.5, down a fairly small 0.3 from the 2015 telecast.  Interestingly, in the final national numbers, the rating was basically steady through the telecast, without the bump in the first half-hour that was evident in the overnights.  The LIVE FROM THE RED CARPET pre-show […]

>NBC had a terrific Monday after the Super Bowl, taking full advantage of the most-watched program in TV history to establish The Voice on its new night and deliver a solid opening for Smash.  However, there was significant tune-out over the course of the new Broadway drama, suggesting the audience for the show might settle […]