NETWORK FINALS:  THE MASKED SINGER finale, the preceding clip-show hour and THE GREAT CHRISTMAS LIGHT FIGHT gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE  dropped 0.06 to 0.45.  On Bravo, REAL HOUSEWIVES OF ORANGE COUNTY was steady […]

    DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC:  The […]

The first Saturday of Winter Olympic coverage averaged a 6.5 adult 18-49 rating from 8:30-11:00 pm last night on NBC.  This must be slightly disappointing for the network, as last night was a a few notches below the comparable night from Turin in 2006, after seeing a Friday Opening Ceremony number (8.7 rating) closer to […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  The underwhelming season finales continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  FRESH OFF THE BOAT continued to look promising for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>FOX Thursday was up from last week, thanks to a second hour of American Idol replacing The Finder at 9 pm.  But those two hours of Idol were also the lowest Thursday episode to date.  CBS was also down a bit from recent weeks, and the Grey’s Anatomy / Private Practice crossover did not improve ABC’s […]

  Some shows said farewell to their seasons more effectively than others. ABC:  SCANDAL had its biggest season finale to date, up 0.4 from last week to 3.4 and (with Big Bang Theory in reruns) easily the highest-rated show of the night.  It towered over lead-in GREY’S ANATOMY, which fell 0.1 to 2.5 after an […]