ABC turned in a 1.8 rating with adults 18-49 last night, down from the 2.0 last week but still #1 for the night.  Last Man Standing and Malibu Country each posted a 1.6 rating in their second week (down four-tenths of a rating point for Last Man and down a hefty seven tenths for Malibu).  The comedies fell to second place […]

Only one network aired its regular line-up on Thanksgiving night… and it probably should have thought twice. FOX:  The Washington/Dallas NFL game ran about 20 minutes into primetime, meaning that the network’s numbers will change when final ratings are released.  But the preliminary 2.5 for THE X FACTOR and particularly the 1.5 for GLEE suggest […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

SEASON TO DATE through 12 weeks (through Sunday, December 16, 2012, including adjusted fast national ratings for the last three nights): NBC is averaging a 2.76 adult 18-49 rating in prime time (up 20% from the same period last year). CBS is in second place with a 2.37 (down 14%). FOX is in third place with […]

Ricky who? NBC:  Separately, Amy Poehler and Tina Fey are stars of ratings-challenged (although beloved by fans) sitcoms.  Together, though, they’re a powerhouse hosting duo, and between the two of them, some wild surprises (Argo for Best Drama) and some sheer wildness (Bill Clinton presenting a clip from Lincoln, and of course Jodie Foster’s Lifetime […]

Compared to the return of Smash, the season premiere of Community looked like–well, a smash. NBC:  Were they just curiosity-seekers, intrigued by the show’s overhaul, or fans who will stick around?  We’ll find out next week, but for one night at least, a network desperately in need of good news got a bit, as COMMUNITY […]

  Not a lot of offerings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  CW has clarified that the May 13 episode of its rebooted 90210 will be its series finale, not just the end of its 5th season.  Although CW likes to give its veteran shows a farewell lap on the way out (as Gossip Girl had earlier this season), 90210 earned its abrupt exit with ratings […]