BH90210 plunged. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

> FOX’s week isn’t going as originally planned.  Last night a rainout of the American League playoffs forced the network to air repeats and drop out of the Sunday ratings picture.  Today that game was rescheduled for the afternoon… but as this is being written, the game is in the 11th inning, tied 3-3, half […]

> On a night when the most interesting rating is likely to be on cable (the return of Walking Dead on AMC), there wasn’t much good news for any broadcast network. ABC:  ONCE UPON A TIME is premiering 8PM next Sunday, and the night is hardly set up for the new arrival as the network […]

  AGENTS OF SHIELD ended its season with a slight bump. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

> Sunday… when NBC can close its eyes and pretend it has a functioning schedule. ABC:  ONCE UPON A TIME is a bona fide, self-starting hit, with another 3.8 that more than doubled its lead-in (and also more than doubled the similarly-themed Grimm on Fridays).  This may have helped DESPERATE HOUSEWIVES and PAN AM a […]

Now through the Second Round of the NCAA Men’s Basketball Tournament on Sunday, CBS and TBS are up marginally versus the prior three years in total viewers 2+ and adults 18-49, while TNT and TRUtv are down significantly.  Across all four television partners, the March Madness ratings through Sunday are down a fairly reasonable -4% […]

> Forget about prestige drama and comedy:  it turned out all NBC needed was some dining on bugs. NBC:  FEAR FACTOR returned to the airwaves with a tremendous 3.4 average over 2 hours.  This is great news for a network that sorely needs some, but it’s worth noting that in this same holiday period last […]

> AKA the season’s final pre-American Idol Wednesday. NBC:   In the absence of the 600-pound gorilla that’s arriving in a week, the new 8-9PM hour did respectably.  WHITNEY‘s 2.1 was slightly higher than where Up All Night had settled in last fall, and ARE YOU THERE, CHELSEA built a bit on that to a 2.3, […]