DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  As it turned out, there wasn’t room for two shows about homicidal true believers on the network airwaves, and The Following is occupying that space.  CULT hasn’t yet been canceled by CW after its pair of miserably low-rated airings, but it faces the next-worst fate, sent away to the wilderness of Fridays at 9PM, […]

  HBO reports that the initial airing of last night’s GIRLS Season 2 finale was watched by 632,000 total viewers.  That’s down about 37% from the Season 1 finale last year, and down about 27% from the Season 2 premiere–and even down 7% from the previous week, an odd result for a season finale but […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). Weekly Rating Apr 1-7 18-49 Rating vs Last Year CBS 2.68 -4% Up from 2.25 last week NBC 1.67 +7% Up slightly from 1.64 last week FOX 1.64 -27% Up slightly from 1.61 last week […]

  FRIDAY STARZ;  In its second week, DA VINCI’S DEMONS lost half its premiere rating, falling to a 0.2 in 18-49s and half a million total viewers.  Starz strenuously asserts that this is primarily due to viewers watching the apprehension of the Boston Marathon bombing suspect that was going on that night–and we’ll find out […]

  Last night was Battle of the Canceled Shows. CBS:  Even though UNDERCOVER BOSS was up a robust 0.4 to 1.6 as a lead-in, the last episode of VEGAS only managed to hold even at 0.9.  The season finale of BLUE BLOODS was down 0.2 to 1.1. FOX:  The season finale of KITCHEN NIGHTMARES, even […]

  Viewers had plenty to choose from in last night’s line-ups–and essentially chose none of it. NBC:  THE VOICE was the highest rated show of the night and it gave NBC the win, but its 3.0 rating marked its 7th consecutive Tuesday drop (it was scoring a 4.6 as recently as April 16) and tied […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]