NBC returned with new episodes and was dominant once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Apart from a few marginal increases, it was another dull night of May sweeps for the networks. NBC:  A 3.6 rating is obviously nothing for a network to complain about.  But last night’s THE VOICE was nevertheless its lowest rated episode of the Spring cycle so far.  After that, per Mitch Metcalf:  “GRIMM scored a […]

Memorial Day 2013 on the broadcast networks, actually up over Memorial Day 2012 because NBC’s regular Monday schedule is extending into June this year.

  The contests viewers wanted on Father’s Day night were the sports kind, not the one with bathing suits. ABC:  Per Mitch Metcalf:  We are estimating the 5.6 fast national rating for last night’s Game 5 of the NBA FINALS will go up to a 6.5 rating in the official nationals tomorrow (when the viewing […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

Thursday ratings.  The broadcast networks totaled a 3.4 rating with adults 18-49 last night, almost exactly the 3.3 rating from Independence Day 2012 (on a Wednesday night).  NBC won the little-viewed night and was up 13% from July 4 last year.  Although Macy’s 4th of July Fireworks Spectacular was higher rated last year (1.8 rating […]

  A very steady if unexciting night on the networks. FOX:  The closest thing to an event in primetime last night was the season finale of HELL’S KITCHEN, which was up a tick from last week to 2.2 (but off 0.2 from last season’s finale, which didn’t air till Sept 2012). ABC:  WIPEOUT fell even […]

  Amazingly, the phenomenon that is DUCK DYNASTY may still not have peaked.  Last night’s Season 4 premiere on A&E hit a new high, with 11.8M viewers (more than 2M more than April’s Season 3 finale), and an 18-49 number that should translate into a 5.0-5.1 rating (almost a full point above April’s 4.3).  That’s […]