DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>Dancing with the Stars returned to ABC’s schedule with a preliminary 3.5 rating from 8-10 pm, down from a 5.3 rating for the spring premiere last year on the comparable night.  The Voice averaged a 4.5 rating with young adults, down from a 5.2 last week and a 6.2 two weeks ago.  In the metered-market […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

>In the metered market overnights Monday, NBC won every half hour with the time period premiere of The Voice and the debut of Smash.   The Voice started at 8:00 with a 14 household share (How I Met Your Mother was second with a 10 share) and built to a 15 share at 8:30 (2 Broke […]

>An incredibly quiet final Tuesday of 2011 last night on the broadcast networks, with CBS’s 1.4 rating leading the pack.  Last year on this night, NBC had an incredible performance from a rescheduled Sunday Night Football game, which was moved to Tuesday because of a roof collapse (from heavy snow) in Indianapolis.       […]

>The official nationals for Monday show that ABC came down three tenths of a rating point, to a 2.9 Adult 18-49 rating for the evening, and NBC dropped two tenths of a rating point to a 1.2 rating.  Both adjustments are due to the local broadcast coverage of ESPN’s Monday Night Football game between the […]

>Game 2 of the World Series averaged a 3.7 Adult 18-49 rating in the fast nationals, down from a 3.9 fast national rating for Game 1.  The official nationals rating for Game 2 should be about a 4.0 this afternoon (compared to a 4.2 for Game 1).  It really is a shame because this is […]

  Some drops from last week’s premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]