The highest-rated show of the night was a rerun. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Hannibal doesn’t have much of an appetite.   NBC:  The positive spin on HANNIBAL‘s 1.6 debut is that it’s better than NBC has done in that awful timeslot in roughly a year, and a considerable boost from its lead-in.  Nevertheless, a 1.6, mired in last place for the hour, is hardly anything to celebrate, […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals).  NBC moved into a virtual first-place tie with FOX this past week, thanks to NBC News coverage of the Boston Bomber apprehension Friday night.  For the week, NBC was up 19% over the same week […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  FRIDAY STARZ:  DA VINCI’S DEMONS stayed at an 0.2 rating in the 18-49 demo, and had a very slight increase among older viewers to give it 420K.  With such a serialized storyline, it seems unlikely to move much higher for the remainder of the season. SATURDAY BBCAMERICA:  It’s a shame that ORPHAN BLACK is […]

  There was no curtain call for Smash.   NBC:  SMASH‘s 2-hour exit was an ignominious one.  Although its 0.5 was up 0.1 from its last Saturday airing, it was very nearly the lowest-rated show on a low-rated holiday weekend night, edged out only by a Good Wife rerun on CBS.  Smash barely managed to […]

Saturday remains one tough neighborhood. NBC aired Game 5 of the NHL Stanley Cup Final (Chicago skated to a 3-1 victory over the Boston Bruins, bringing their series lead to 3 games to 2). The game scored a preliminary 1.8 rating with adults 18-49 last night from 8-11 pm, which we are generously estimating will rise […]

  BONES had a finale boost. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]