>December 15 is traditionally around the last night there is any significant number of original episodes on the broadcast networks’ schedules and also the date when television usage starts to drop dramatically until bottoming out on Christmas Eve (which battles the night of July 4 as the least watched night of television of the year). […]

>It was a surprisingly good night for network television last night with three networks up over the same night last year and only NBC flat to marginally down versus last year.  ABC led the way with the 45th Country Music Awards, up a tenth of a rating point over last year’s edition.  FOX’s The X […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

> If you liked the ratings projections post for Fridays, you’ll love this post for SATURDAYS.   Six hours of repeats on the broadcast networks, a withering reality franchise in Cops, and one original scripted show.  ABC has the only game in town, the primetime college football game of the week.  Click “read more” to see the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

> The fairy tale continues for one of this season’s new arrivals. ABC:  The back order for ONCE UPON A TIME should be arriving any minute.  The fantasy soap has clearly found an audience sweet spot, and even with what will probably be the season’s strongest Simpsons as competition (not to mention NBC’s football and […]

        NETWORK FINALS:  Note that the WE DAY special must have run without commercials, and thus it wasn’t included in Nielsen’s final ratings.  As expected, there were a slew of adjustments for the night, mostly attributable to NFL PRESEASON games.  The following shows dropped 0.2 from their preliminary ratings:  the reruns of […]

> The only shows last night with ratings north of a 3 were reruns. FOX:  Even with weaker competition on both CBS and ABC, TERRA NOVA couldn’t climb more than 0.1 from last week’s season low, and with only 2 episodes left this season (the finale is a 2-hour special), time is running out.  HOUSE […]