Wow. USA vs Ghana on ESPN Monday just missed averaging 10 million viewers over the course of the entire telecast. This is double what the USA matches did in 2010 from South Africa, and the demographic ratings (almost 6 ratings with young men) are excellent. The other two matches earlier in the day Monday are among the lowest so far, but look at the overall ESPN average through the first five days: almost 4.2 million total viewers and young men ratings over a 2.5 (miles ahead of the Group Stage average from 2010 of 2.1 million total viewers and young male ratings closer to 1.5).
| World Cup 2014 — U.S. Television Ratings
(matches ranked by Total Viewers 2+) |
Total Viewers |
Demographic Ratings |
|
|
|
ET |
|
Match (winner listed first) |
Score |
Persons 2+ |
Adults
18-49 |
Men
18-49 |
Men
18-34 |
| 1. |
Mon |
Jun 16 |
5:30 pm |
ESPN |
USA vs Ghana |
2-1 |
9,722,000 |
4.12 |
5.56 |
5.74 |
| 2. |
Sun |
Jun 15 |
5:30 pm |
ESPN |
Argentina vs Bosnia-Herz. |
2-1 |
4,204,000 |
1.88 |
2.63 |
2.65 |
| 3. |
Sat |
Jun 14 |
5:30 pm |
ESPN |
Italy vs England |
2-1 |
4,114,000 |
1.75 |
2.46 |
2.36 |
| 4. |
Thu |
Jun 12 |
4:00 pm |
ESPN |
Brazil vs Croatia |
3-1 |
4,040,000 |
1.72 |
2.43 |
2.76 |
| 5. |
Sat |
Jun 14 |
8:30 pm |
ESPN |
Ivory Coast vs Japan |
2-1 |
3,445,000 |
1.44 |
2.06 |
1.77 |
| 6. |
Fri |
Jun 13 |
3:00 pm |
ESPN |
Netherlands vs Spain |
5-1 |
3,103,000 |
1.40 |
2.09 |
2.21 |
| 7. |
Fri |
Jun 13 |
5:30 pm |
ESPN2 |
Chile vs Australia |
1-0 |
2,526,000 |
1.26 |
1.90 |
1.76 |
| 8. |
Mon |
Jun 16 |
11:30 am |
ESPN |
Germany vs Portugal |
4-0 |
2,372,000 |
1.04 |
1.64 |
1.84 |
| 9. |
Mon |
Jun 16 |
2:30 pm |
ESPN |
Iran vs Nigeria |
0-0 |
2,250,000 |
0.92 |
1.46 |
1.59 |
| 10. |
Fri |
Jun 13 |
11:30 am |
ESPN2 |
Mexico vs Cameroon |
3-1 |
1,889,000 |
0.87 |
1.35 |
1.38 |
|
ABC Weekend Daytime Ratings Available Thursday |
|
|
|
|
|
|
Sat |
Jun 14 |
11:30 am |
ABC |
Colombia vs Greece |
3-0 |
n/a |
n/a |
n/a |
n/a |
|
Sat |
Jun 14 |
2:30 pm |
ABC |
Costa Rica vs Uruguay |
3-1 |
n/a |
n/a |
n/a |
n/a |
|
Sun |
Jun 15 |
11:30 am |
ABC |
Switzerland vs Ecuador |
2-1 |
n/a |
n/a |
n/a |
n/a |
|
Sun |
Jun 15 |
2:30 pm |
ABC |
France vs Honduras |
3-0 |
n/a |
n/a |
n/a |
n/a |
|
|
|
|
|
|
|
|
|
|
|
|
|
June 12-16 |
ESPN |
ESPN Average to Date |
|
4,156,000 |
1.78 |
2.54 |
2.62 |
| World Cup 2010 Comparisons |
| ESPN Averages |
|
var |
var. |
var. |
ESPN |
All Live 2010 Matches |
2,281,000 |
1.03 |
1.55 |
1.63 |
|
var |
var. |
var. |
ESPN |
2010 USA Matches |
5,038,000 |
2.19 |
3.14 |
3.34 |
|
var |
June 11-25 |
ESPN |
Group Stage Live Matches |
2,131,000 |
0.97 |
1.47 |
1.57 |
|
var |
June 26-July 7 |
ESPN |
Knockout Stage Live Matches |
2,792,000 |
1.21 |
1.79 |
1.85 |
Note: Next update is Wednesday afternoon with ratings for today’s matches on ESPN: Belgium vs Algeria at 11:30 am ET, Brazil vs Mexico at 2:30 pm ET and Russia vs South Korea at 5:30 pm ET.
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