NBC’s exit from the Thursday scripted pool gave it an upgrade.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The switch of DATELINE for AQUARIUS and HANNIBAL more than doubled the 9-11PM block to 1.1. The night started with FOOD FIGHTERS steady at 0.9.
ABC: ASTRONAUT WIVES CLUB gained 0.2 to 1.0. MISTRESSES and ROOKIE BLUE remained at last week’s 0.8/0.7.
CBS: BIG BROTHER once again dominated the night, up 0.1 to 2.0. UNDER THE DOME, though, fell 0.2 to a new low 0.9.
FOX: BOOM stayed at 0.7. WAYWARD PINES lost 0.1 to a series low 0.9.
CW: BEAUTY & THE BEAST was up 0.1 to 0.3, but DUETS managed just 0.1 for each of its half-hours, putting it down 0.1 for the 9PM episode.
Tonight offers the usual summer Friday mix of reruns and newsmagazines.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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