A stable, if mostly downbeat night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follow the chart.
ABC: LAST MAN STANDING’s 1.2 was steady with its last airing 2 weeks ago, while DR KEN slipped 0.1 to 1.0. SHARK TANK dropped 0.2 to 1.5, and 20/20, which had a half-point bump last week because of an interview with a Columbine shooter’s mother, fell back to its levels from 2 weeks ago to 1.2.
FOX: SLEEPY HOLLOW held last week’s final 0.8, and SECOND CHANCE was up 0.1 to 0.6.
NBC: CAUGHT ON CAMERA and GRIMM remained at last week’s 0.8/0.9, and DATELINE lost 0.1 to 0.8.
CBS: A down night for the whole line-up, as THE AMAZING RACE and HAWAII 5-0 each dropped 0.2 to 1.1, and BLUE BLOODS was down 0.1 to 1.3.
CW: THE VAMPIRE DIARIES remained at 0.4, and THE ORIGINALS gained 0.1 to 0.4.
ABC has an NBA game tonight, and FOX airs a JEFF GORDON’S DAYTONA 500 KICKOFF CELEBRATION special.
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