After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from Thursday, which would be a better percentage result than any of the Lord of the Rings movies (which […]

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbia/Sony) and THE MARTIAN (TSG/20th), both of which should come in at $23-24M.  Goosebumps has the early lead, […]

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

  A weak slate of newcomers is almost always good news for the holdovers in the market, and that will be the case this holiday weekend.  According to preliminary numbers at Deadline, THE LEGO BATMAN MOVIE (Warners Animation) declined a mild 45% from last week’s opening day to $8M, and should take in at least […]

  HAPPY DEATH DAY (Blumhouse/Universal) continued a remarkable year for Blumhouse, following the giant successes of Split and Get Out.  Deadline has its Friday at a preliminary $11.3M (including $1M from Thursday night), and its 68% Rotten Tomatoes score is comparable to Split‘s 74%.  That film had a 2.7x weekend multiple, and even if Happy […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

> The Hollywood Reporter has some very office boxoffice numbers.  These are based on matinee business only, so they can be misleading as to what will happen over the course of Friday, let along the weekend.  But for now, the big news is that COURAGEOUS, a Christian-themed movie produced by Sherwood Baptist Church in Georgia […]

> Deadline‘s preliminary numbers for Friday have JOHN CARTER (Disney) at around $10M for the day, which depending on how much it plays as a family movie on Saturday, should mean a $25-30M weekend.  That’s not a horribly low number–it’s one of the half-dozen highest openings of the year so far–unless you’re trying to earn […]