AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

  CAPTAIN AMERICA: THE WINTER SOLDIER (Disney) is as big as expected, and maybe even a little bigger.  Preliminary numbers at Deadline have it at up to $38M on Friday (that includes $10.2M from Thursday night), putting it close to 20% higher than the $31.9M opening day for Thor: The Dark World, which wound up […]

  It’s not going to be close, and it doesn’t deserve to be.  Based on preliminary numbers at Deadline and elsewhere, the much-better-than-you’d-expect NEIGHBORS (Universal) trounced THE AMAZING SPIDER-MAN 2 (Sony) on Friday, $18M to $10M, and although Spider-Man will recoup some of that with stronger Saturday and Sunday matinees, Neighbors should hold on with […]

  AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend.  According to preliminary numbers at Deadline, Infinity War fell 72% from last Friday to $30.3M, a worse drop than the parallel days for The Avengers (-64%) and Black Panther […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

> UPDATE:  More detailed numbers are proving even better for MI4, which reportedly made $6.6M on Wednesday.  The action sequel is close to a $2K average at 3400 theatres, and looks like the hit of the season with $25M already in the bank. Things are less promising for THE GIRL WITH THE DRAGON TATTOO, which […]