HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Peabody and Sherman, and almost in a league with the $18.8M first day for How To Train Your Dragon 2.  That should […]

  There’s a lot of new product in the market this weekend, which will drive up multiplex totals, but nothing is really breaking through.  The battle at the top looks like it will be close between GOOSEBUMPS (Columbia/Sony) and THE MARTIAN (TSG/20th), both of which should come in at $23-24M.  Goosebumps has the early lead, […]

  DON’T BREATHE (Screen Gems/Sony) is the 2d horror movie of the late summer, after Lights Out, to benefit from an effectively marketed premise (monsters in the dark and the quiet) and strong reviews.  According to preliminary numbers at Deadline, Breathe is starting even faster than Lights, with a $10.2M opening day (including $1.9M from […]

  After a summer of fizzled franchise movies, audiences were–pardon the expression–hungry for something new, and the unquestionably unique, hard-R existential talking food cartoon SAUSAGE PARTY (Annapurna/Columbia/Sony) is satisfying that appetite.  According to preliminary numbers at Deadline, Sausage is going to win Friday with $13.3M ($3.3M from Thursday night shows), although it’s likely to be […]

> THE HUNGER GAMES held fairly well on its first Tuesday, dropping around 4% to $10.3M.  This isn’t quite as good as it sounds, because Tuesday is generally an up day (except where Monday is part of a holiday weekend), and the other Top 10 movies rose by 9-24%.  However, it’s not unusual for new […]

>DeadlineHollywood is reporting Green Lantern earned $3.35 million at midnight plays (at 1,810 theaters).  This result is similar to recent midnight previews for Thor and X-Men: First Class.  (See Mitch Salem’s Green Lantern review HERE.)  This might indicate Green Lantern could open in the high-$50 million range, although we will stick with the published $55 […]

  UPDATE:  More refined Wednesday numbers are in via The Hollywood Reporter, and the major difference from the numbers below was for SILVER LININGS NOTEBOOK, which made $656K rather than $550K. still off the pace of last year’s The Descendants, which had a very similar release pattern.  Also, RED DAWN made $4.2M rather than $4.5M, […]

  Although still down steeply from Fifty Shades of Grey, FIFTY SHADES FREED (Perfect World/Universal) is opening on par with the initial sequel Fifty Shades Darker.  According to preliminary numbers at Deadline, Freed earned $18.4M on its first day (including $5.6M from Thursday night), down 14% from Darker, which could translate into a $40M weekend, […]