BLACK PANTHER (Marvel/Disney) is now in competition only with the loftiest movie hits.  According to preliminary numbers at Deadline, its 2nd Friday was $28.4M (down 63% from last week), behind just The Avengers‘ $29.2M in the Marvel universe (down 64% from its own opening day), as well as The Force Awakens ($49.3M, down 58%) […]

  Considering the spotty box office record of the DC movie franchise, it was something of a risk to place AQUAMAN (DC/Warners) at the center of the holiday market, but the bet is paying off, at least to an extent.  According to preliminary numbers at Deadline, opening day for Aquaman was technically $27.7M, although that […]

> UPDATE:  The Hollywood Reporter has refreshed its numbers, and a surprise appears to be coming from the most unlikely direction.  Cowboys and Aliens seems to be down a tad, to a $13-13.5M Friday and an underperforming weekend that may not reach $40M–but the shocker is that it could face competition for the weekend’s #1 […]

> Two of the season’s major films are launching unconventionally this evening, and it’s worth taking note.  Both Sony’s THE GIRL WITH THE DRAGON TATTOO and Paramount’s MISSION: IMPOSSIBLE – GHOST PROTOCOL will begin “sneak” screenings at around 6-7PM, before officially opening tomorrow.  For boxoffice gross purposes, it’s not clear whether the studios will report […]

  Combine 2 big movies aimed at perfectly divergent demos, add 3D premium ticket prices, and shake well–the recipe for a strong weekend at the boxoffice. Based on preliminary Friday numbers at Deadline, both PROMETHEUS (20th) and  MADAGASCAR 3 (DreamWorks Animation/Paramount) had $21M Fridays, but with the benefit of weekend matinee business, the latter is […]

  NOTE:  THIS POST HAS BEEN UPDATED THROUGHOUT TO REFLECT OFFICIAL STUDIO ESTIMATES FOR THURSDAY. As is customary during Christmas-New Year’s week, the majority of the holiday movies stayed fairly stable on Thursday, varying only a few hundred thousand dollars from the day before.  The major exception, based on preliminary numbers at Deadline, was LES […]

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

  Darren Aronofsky’s NOAH (Paramount) should have no trouble winning the weekend, with preliminary numbers at Deadline giving it around $15M on Friday (that includes $1.6M from Thursday night).  That’s a strong result for a film that doesn’t fit into a conventional Hollywood genre, and normally it would indicate a weekend of $40M or more, […]