THE DARK TOWER (MRC/Columbia/Sony) will probably win the weekend, but in unimpressive fashion. It had a $7.7M opening day (including $1.8M from Thursday night), putting it on track for a $19M weekend. The production budget was reportedly kept reasonable in the $60Ms, but Sony gave it an A-level marketing campaign, which will put total […]
NOTE: UPDATED THROUGHOUT WITH STUDIO ESTIMATES Black Friday was, as always, a very bright day for movies. The holiday weekend continues to belong to THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate), which soared 118% from Thursday to a terrific $24.1M. Even though Mockingjay continues to lag behind the previous Hunger Games installments, that’s a […]
> The Hollywood Reporter has some rough early numbers for Friday’s boxoffice, and the news looks good for CAPTAIN AMERICA: THE FIRST AVENGER. Including Thursday midnight grosses of $4M, it seems to be around $25M for the day. This would be right in the neighborhood of its Marvel-mate Thor, which had a $25.5M opening day […]
None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will. The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday. Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]
AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend. According to preliminary numbers at Deadline, Infinity War fell 72% from last Friday to $30.3M, a worse drop than the parallel days for The Avengers (-64%) and Black Panther […]
Are Americans tired of superhero movies? There were whispers to that effect after The Avengers: Age of Ultron underperformed a bit and Fantastic Four outright flopped last year, but clearly the answer is Hell, No. DEADPOOL (Marvel/20th) puts a new R-rated satiric spin on the genre (very carefully: its jokes are aimed at Fox’s […]
> Friday’s preliminary boxoffice, according to the Hollywood Reporter, has the looks of another soft weekend for the major studios. TOWER HEIST appears to be underperforming, and with a reported $9.5M Friday, may only reach $27M for the weekend. Since Universal is mostly sitting out the holiday movie season, this would be a disappointing end […]
The lack of strong new competition is certainly helping, as is the Wednesday opening that kept last Friday down a bit, but nevertheless, the Weekend 2 hold for CRAZY RICH ASIANS (SK Global/Warners) is on track to be extraordinary. Preliminary numbers at Deadline have a 4% Friday-to-Friday drop to $7M, which would give it […]