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EARLY FRIDAY BOX OFFICE: “Rio 2″” Wins Battle of Sequels

Posted April 11, 2014 by Mitch Salem

  RIO 2 (20th) has leaped out to a Friday lead, according to preliminary numbers at Deadline, one that it should be able to sustain for the weekend.  The Rio sequel has $11.5M on Friday, about 10% ahead of the first Rio‘s $10.3M opening day.  That film made $39.2M for the weekend, and Rio 2 […]

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EARLY FRIDAY BOX OFFICE: “300: Rise Of An Empire” Takes No Prisoners

Posted March 8, 2014 by Mitch Salem

  No one expected 300: RISE OF AN EMPIRE (Warners/Legendary) to equal the giant start of its predecessor, after 7 years and with most of the cast gone–and it won’t.  But based on preliminary numbers at Deadline, the spin-off is launching well, with a $17M Friday (which includes $3.3M from Thursday night) that should mean […]

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EARLY FRIDAY BOX OFFICE: Dead Heat For “Jack Reacher 2″” & “Boo!”, “Moonlight” Starts Strong

Posted October 22, 2016 by Mitch Salem

  This weekend’s numbers will need some examination, with plenty of spin available in all directions.  Preliminary estimates at Deadline have BOO!  A MADEA HALLOWEEN (Lionsgate) a hair ahead of JACK REACHER: NEVER GO BACK (Skydance/Huahua/Shanghai Film Group/Paramount) on Friday, $9.2M vs. $9.1M.  There are several reasons why this is a bigger win than it […]

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EARLY FRIDAY BOX OFFICE: “Home” Is Where the Money Is; “Get Hard” Also Strong

Posted March 28, 2015 by Mitch Salem

  HOME (DreamWorks Animation/20th) should soothe the embattled studio and its investors a bit.  According to preliminary numbers at Deadline, Home earned $15M on Friday, almost double the $8M start for DWA’s Mr. Peabody and Sherman, and almost in a league with the $18.8M first day for How To Train Your Dragon 2.  That should […]

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EARLY FRIDAY BOX OFFICE: “Ocean’s 8″” Solid, “Hereditary” Mildly Shivery, “Hotel Artemis” Condemned

Posted June 9, 2018 by Mitch Salem

  OCEAN’S EIGHT (Village Roadshow/Warners) wasn’t expected to be a blockbuster, and its reported production budget of $70M was in keeping with that, although the A-level Warners marketing campaign will raise the price.  It’s performing at the high end of expectations with a $15.9M Friday (including $4M from Thursday night) according to preliminary numbers at […]

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THURSDAY NIGHT BOXOFFICE: “Oz” Gets Its First Yellow Bricks

Posted March 8, 2013 by Mitch Salem

  Reading fragmentary Thursday night tea leaves to predict weekend boxoffice is a dicey business, particularly because in our post-Aurora era, those numbers now include showings as early as 9PM in addition to the once-traditional 12:01AM screenings.  So the $2M earned by OZ THE GREAT AND POWERFUL (Disney) last night can be parsed in several […]

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EARLY FRIDAY BOX OFFICE: “Hobbit” Leaps; “Annie” and “Museum” OK; “Inherent Vice” Stalls

Posted December 20, 2014 by Mitch Salem

  After a sub-par Thursday, preliminary numbers at Deadline have THE HOBBIT: THE BATTLE OF THE FIVE ARMIES (New Line/MGM/Warners) surging to $16.1M on Friday.  If that number holds, it will be a tremendous 62% jump from Thursday, which would be a better percentage result than any of the Lord of the Rings movies (which […]

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EARLY FRIDAY BOX OFFICE: “Spy” Infiltrates Multiplexes; “Entourage” Slumps

Posted June 6, 2015 by Mitch Salem

  With Melissa McCarthy as solo lead, SPY (20th) isn’t opening at quite the level as The Heat, which featured a McCarthy/Sandra Bullock combo, as preliminary numbers at Deadline show a $10.6M opening day (including $1.5M from Thursday) compared to Heat‘s $13.7M.  Still, that puts Spy in line to win the weekend with around $32M […]

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