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EARLY FRIDAY BOX OFFICE: Subdued Ride Along 2 Takes Lead Over Revenant, Star Wars, 13 Hours

Posted January 16, 2016 by Mitch Salem

  Behaving much like recent high-profile sequels Spectre and Mockingjay Part 2, RIDE ALONG 2 (Universal) appears to be heading for an opening weekend around 20% below its predecessor.  According to preliminary numbers at Deadline, Ride 2 had a $11.8M Friday, compared to $14.4M for the original Ride Along.  That suggests a 4-day holiday weekend […]

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EARLY FRIDAY BOX OFFICE: “Jumanji” Tops “Insidious,” Heavy Drop For “Last Jedi,” “Molly’s Game” & “Darkest Hour” Expand

Posted January 6, 2018 by Mitch Salem

  2018, as is often the case, is kicking off at the box office, with low-budget horror, and according to preliminary numbers at Deadline, INSIDIOUS: THE LAST KEY (Blumhouse/Universal) easily took Friday with $12.5M (including $2M from Thursday night).  That’s a very solid number, not up to the $16.8M for January 2012’s The Devil Inside, […]

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EARLY FRIDAY BOX OFFICE: The Force Stays With “Rogue One,” “Sing” Tuneful, “Passengers” & “Assassin’s Creed” Lag Behind

Posted December 24, 2016 by Mitch Salem

  We’re now officially in the Christmas-to-New-Year’s holiday box office period, and the general form is going to follow 2015 fairly closely, with a Star Wars installment clearly in the lead (albeit much less lucratively than last year’s), a family vehicle in 2d place, and an assortment of also-rans behind them. Comparisons between ROGUE ONE […]

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EARLY FRIDAY BOX OFFICE: “Avengers: Infinity War” Still Huge, “Overboard” OK, “Tully” & “Bad Samaritan” Weak

Posted May 5, 2018 by Mitch Salem

  AVENGERS: INFINITY WAR (Marvel/Disney), with little in the way of challenge from the other studios, is flying to an easy victory in its 2nd weekend.  According to preliminary numbers at Deadline, Infinity War fell 72% from last Friday to $30.3M, a worse drop than the parallel days for The Avengers (-64%) and Black Panther […]

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EARLY FRIDAY BOX OFFICE: “Deadpool” Slays “Zoolander 2,” “How To Be Single” For Valentine’s Day

Posted February 13, 2016 by Mitch Salem

  Are Americans tired of superhero movies?  There were whispers to that effect after The Avengers: Age of Ultron underperformed a bit and Fantastic Four outright flopped last year, but clearly the answer is Hell, No.  DEADPOOL (Marvel/20th) puts a new R-rated satiric spin on the genre (very carefully:  its jokes are aimed at Fox’s […]

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EARLY FRIDAY BOX OFFICE: “Suicide Squad” Starts Huge, But Will It Hold Or Flame Out?

Posted August 6, 2016 by Mitch Salem

  SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing.  According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]

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EARLY FRIDAY BOX OFFICE: “Turtles” Stay In Shells, “Me Before You” Fair, “Popstar” Never Starts

Posted June 4, 2016 by Mitch Salem

  The latest underperforming franchise entry is TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS (Nickelodeon/Movie Media Group/Alibaba/Paramount).  Preliminary numbers at Deadline have opening day at $11.6M, down 55% from the $25.6M start for the rebooted TMNT 2 years ago.  That suggests a weekend that may not hit $30M, and a US total under $100M.  […]

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EARLY FRIDAY BOX OFFICE: “Fate of the Furious” Loses Speed But Zooms Past Competition

Posted April 15, 2017 by Mitch Salem

  How big is big enough?  It’s a question that comes up on giant franchise installments, and the latest is THE FATE OF THE FURIOUS (Universal), the 8th in its series.  According to preliminary numbers at Deadline, its opening day earned $45.5M (including $10.4M from Thursday night), a huge number, but down 33% from Furious […]

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