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EARLY FRIDAY BOX OFFICE: It’s “Dawn” of the Box Office of the Apes

Posted July 12, 2014 by Mitch Salem

  Early numbers at Deadline and elsewhere make DAWN OF THE PLANET OF THE APES (20th) the runaway winner at the Friday box office with $26-27M.  That could give it a weekend as high as $70M, at the high end of expectations and breezing past Rise of the Planet of the Apes and its $54.6M […]

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THURSDAY NIGHT BOX OFFICE: “2 Guns” Starts Small

Posted August 2, 2013 by Mitch Salem

  2 GUNS (Universal), with a 10PM Thursday start, had an unexceptional $1.2M launch, on the low end of the summer.  But while it was below White House Down‘s $1.35M, and that action movie went on to just a $24.9M weekend, it’s in the same neighborhood as Now You See Me ($1.5M) and The Heat […]

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EARLY FRIDAY BOX OFFICE: “Alien: Covenant” Doesn’t Blast Off, “Everything” Mild

Posted May 20, 2017 by Mitch Salem

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

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EARLY FRIDAY BOX OFFICE: “Hotel Transylvania 3″” Solid, “Skyscraper” Craters, “Ant-Man & The Wasp” Drops, “Sorry To Bother You” Widens, “Eighth Grade” Starts Big

Posted July 14, 2018 by Mitch Salem

  HOTEL TRANSYLVANIA 3: SUMMER VACATION (Sony Animation/Columbia/Sony) continues to be a solid mid-level franchise.  Preliminary numbers at Deadline have the opening day box office at $16.3M, the best of the trio, although it’s a bit misleading to compare that with the $11M Friday for the first Transylvania and the $13.3M for the second, since […]

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EARLY FRIDAY BOX OFFICE: “Deadpool” Slays “Zoolander 2,” “How To Be Single” For Valentine’s Day

Posted February 13, 2016 by Mitch Salem

  Are Americans tired of superhero movies?  There were whispers to that effect after The Avengers: Age of Ultron underperformed a bit and Fantastic Four outright flopped last year, but clearly the answer is Hell, No.  DEADPOOL (Marvel/20th) puts a new R-rated satiric spin on the genre (very carefully:  its jokes are aimed at Fox’s […]

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EARLY FRIDAY BOX OFFICE: “Venom” & “A Star Is Born” Big, “The Hate U Give” Starts OK

Posted October 6, 2018 by Mitch Salem

  VENOM (Tencent/Columbia/Sony) is the first big-budget action movie to open since The Meg in mid-August, and that (plus a huge marketing campaign) seems to have gotten it past murderous reviews for an enormous start, the biggest ever in October.  Preliminary numbers at Deadline have opening day at $32.3M (including $10M from a Thursday that […]

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EARLY FRIDAY BOX OFFICE: “John Wick: Parabellum” Shoots “Avengers: Endgame,” “A Dog’s Journey” & “The Sun Is Also A Star” Slow

Posted May 18, 2019 by Mitch Salem

  JOHN WICK CHAPTER 3: PARABELLUM (Thunder Road/Summit/Lionsgate) marks a rarity these days, a solid and growing mid-level action franchise.  The first John Wick collected $5.4M on its first day and $14.4M for the weekend, the second was at $11M/$30.4M, and according to preliminary numbers at Deadline, Parabellum‘s first day was at $22.5M (including $5.9M […]

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EARLY FRIDAY BOX OFFICE: “The Butler” Serves “Kick-Ass 2″” and The Rest

Posted August 17, 2013 by Mitch Salem

  If preliminary numbers at Deadline hold, what was supposed to be a fairly competitive box office weekend will instead be a romp for THE BUTLER (Weinstein).  It’s claiming a $9M Friday, which should give it at least $25M for the weekend.  That would be in line with the $26M opening for The Help in mid-August […]

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