The tricks arrived early and the treats were nonexistent on a bleak pre-Halloween weekend. Let the second-guessing begin on STEVE JOBS (Legendary/Universal).  Last week’s limited expansion suggested softness as the awards hopeful widened beyond NY/LA, and national release has crumbled its box office hopes entirely.  Preliminary numbers at Deadline have Steve Jobs at $2.5M […]

  THE MAGNIFICENT SEVEN (Village Roadshow/MGM/Columbia/Sony), an expensive action movie in a month that doesn’t often feature them, and toplining the potent combo of Denzel Washington and Chris Pratt, is starting off moderately well but not exceptionally.  Preliminary numbers at Deadline have its opening day at $13M (including $1.75M from Thursday night), slightly ahead of […]

  A weekend of sequels is dancing to the beat of MAMMA MIA! HERE WE GO AGAIN (Perfect World/Universal), which had a $15.1M opening day according to preliminary numbers at Deadline.  That’s up an impressive 53% from the first day of the original Mamma Mia, although some of the gap is due to the fact […]

  ALIEN: COVENANT (TSG/20th) was supposed to refresh the franchise after the disenchanted response to Prometheus, but it’s opening at the low end of expectations.  Preliminary numbers at Deadline put opening day at $15.2M (including $4.2M from Thursday night), which suggests a $38M weekend.  Covenant carries about $225M in production/marketing costs, and it may not […]

  ROGUE ONE (Lucasfilm/Disney) is performing as expected, massive but short of last year’s core Star Wars installment The Force Awakens.  According to preliminary numbers at Deadline, Friday’s take was $72M (including $29M from Thursday night), 40% below Force Awakens yet still one of the Top 10 opening days of all time.  In a sign […]

  KONG: SKULL ISLAND (Legendary/Tencent/Warners) had a $20M opening day according to preliminary numbers at Deadline (that’s at the high end of numbers reported elsewhere earlier in the day), including $3.7M from Thursday night.  Even if that number holds, it’s little more than half the $38.4M opening day for Godzilla 3 years ago.  Godzilla had […]

  STRAIGHT OUTTA COMPTON (Legendary/Universal) had a smashing start, with preliminary numbers at Deadline giving it $22.8M on Friday (that includes $5M from Thursday night).  With a production budget under $30M and a moderate marketing campaign, Compton will be well on the road to profit by the end of the weekend, providing a finishing touch […]

  A trio of movie fantasies opened on Friday, and only one survived.  In fact, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER (Nickelodeon/Paramount) thrived, outperforming expectations according to preliminary numbers at Deadline with $14.3M on Friday, which should give it $50M+ for the weekend.  That opening day was far better than the $9.6M earned by […]