The 35th weekend of 2012 is looking like $81 million for the Top 12 films Friday-Sunday, about the same as the last few Labor Day weekends.  The Possession broke out of the pack to open at #1 with an okay $16 million for the three-day portion of the holiday weekend.      The Possession from […]

Based on Friday’s grosses, Weekend #13 of 2013 is relatively close to the comparable weekend the past few years: about $139 million for the top 12 films Friday-Sunday, compared to a $143 million average for this weekend the past few years.   Opening at 3,719 theaters Thursday with $10.5 million, G.I. Joe: Retaliation from Paramount grossed $15.5 […]

Based on Friday’s grosses, Weekend #45 of 2013 looks like $160 million for the top 12 films, not the record we had forecast but still 21% above the recent average for this weekend. Opening at 3,841 theaters Friday, Thor: The Dark World from Disney and Marvel grossed $31.8 million Friday and is on track for a $84.3 million […]

Based on Friday’s grosses, weekend #25 of 2014 looks like $144 million for the top 12 films Friday-Sunday, 11% below the norm for this weekend and a big 38% below the same very successful weekend last year.   Opening at 2,225 theaters, Think Like a Man Too from Sony grossed $12.2 million Friday and is on […]

Based on Friday’s grosses, weekend #4 of 2015 looks like $143 million for the top 12 films Friday-Sunday, well above the norm for the fourth weekend of the year, which usually struggles to get above $100 million.  (See complete weekend track below.)  All credit goes to American Sniper, which is truly extraordinary.  As for the […]

  Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic.  Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]

> The fifth weekend of 2012 is much better than the same weekend last year, but it’s still somewhat below an “average” weekend for this time of year, looking at the past four years.  Chronicle and The Woman in Black are battling for #1, with each trying to make it to a $20 million opening […]

>Cars 2 exceeds its forecast, but will it hold up?  Bad Teacher also blows past its forecast, driving the weekend up 16% over the same weekend last year. Cars 2 opened with $25.4 million on Friday, and it looks like the Pixar sequel will gross $74 million from Friday-Sunday.  The film is headed for $195 […]