Based on Friday’s grosses, weekend #27 of 2014 looks like a truly awful $126 million for the top 12 films Friday-Sunday, 26% below the norm for this weekend and well below the $153.2 million weekend for the top 12 the last time July 4 fell on a Friday (in 2008  when Hancock opened with $62.6 […]

Based on Friday’s grosses, weekend #7 of 2015 looks like $188 million for the top 12 films Friday-Sunday, well above the norms for this weekend.   Opening at 3,646 theaters Friday, Fifty Shades of Grey from Focus/ Universal is on track for a $77.0 million opening three-day weekend (comfortably above our $67.5 million ShowBuzzDaily forecast earlier this week). […]

Based on Friday’s grosses, weekend #38 of 2015 looks like $100 million for the top 12 films Friday-Sunday, somewhat above the norm for the weekend (see track below). Opening at 3,791 theaters Friday, Maze Runner: Scorch Trials from Fox is on track for a $28.0 million opening three-day weekend (well below our $40.5 million ShowBuzzDaily forecast earlier this week). The film is […]

  The underperforming spectacle of the week is INDEPENDENCE DAY: RESURGENCE (20th), which found out that not all that many people cared to see a sequel to a two-decade old hit without its original star.  According to preliminary numbers at Deadline, opening day was $17.5M (including $4M from Thursday evening), 33% below the already not-great […]

  GET OUT (Blumhouse/Universal) is the latest hit from the prolific low-budget horror production company that still has Split in the market, off to a fast start according to preliminary numbers at Deadline with $10.5M on Friday (including $1.8M from Thursday night).  Unlike most titles in the genre, Get Out also boasts terrific reviews (an […]

  It’s a busy but not particularly big weekend at the multiplex.  The weekend’s winner will be BOO 2! A MADEA HALLOWEEN (Lionsgate), which did a fairly good job of holding the audience for last year’s original Boo.  Deadline reports a preliminary $7.5M opening day, down 21% from Boo‘s start.  If that percentage holds, the […]

  Box office discussions about AVENGERS: ENDGAME (Marvel/Disney) will revolve around records broken and those likely to fall.  The first to go was the Thursday night record, which is now $60M (beating The Force Awakens‘s $57M and 54% above Infinity War‘s $39M), and now preliminary numbers at Deadline have Endgame‘s Thursday/Friday at $157M, absolutely smashing […]

> X-Men: First Class opens in first place but below expectations.  Weekend on pace to be up 24% over last year’s comparable weekend.X-Men: First Class opened with $20 million on Friday, and it looks like the prequel will gross about $53 million from Friday-Sunday.  The film is headed for $160 million in North America when […]