The most interesting box office story of the weekend is WARCRAFT (Legendary/Universal).  It’s a dud in the US, with $11M on Friday according to preliminary numbers at Deadline, which with its frontloaded fan audience probably means a $25M or so weekend and a domestic total that may not reach $75M.  That’s not much on […]

This is a well-designed weekend for Hollywood, with a trio of sensibly-budgeted franchise titles all drawing audiences from their mostly separate target demos.  The Friday winner, according to preliminary numbers at Deadline, was FIFTY SHADES DARKER (Universal), with $20M ($5.7M of it from Thursday night).  That’s about 2/3 of the $30.3M opening day for Fifty […]

  BLADE RUNNER 2049 (Alcon/Sony/Warners) was a high-risk bet, with roughly $300M in production and worldwide marketing wagered on an extremely serious 164-minute sequel to a 35-year old film that only became legendary after it was itself a sizable flop in theatres.  Reportedly, the bulk of that investment rested with Alcon, while Sony (international) and […]

  By superhero movie standards, SHAZAM (DC/New Line/Warners) was moderately priced, with around $225M in production/marketing costs.  Preliminary numbers at Deadline put its opening day at $20M (including $5.9M from Thursday), and although that’s a cut below comic book blockbusters like Captain Marvel ($61.7M), Spider-Man: Homecoming ($50.8M) or Wonder Woman ($38.2M), it’s solidly in line with […]

> The fourth weekend of 2012 is a touch better than the same weekend last year, but it’s a somewhat below average weekend looking at the past four years.  The Grey is opening at #1 at almost $19 million, somewhat higher than expected.    The Grey is coming in above forecast, pulling in $6.4 million […]

>Green Lantern and Mr Popper’s Penguins both come in at forecast, while weekend is down 23% from last year.Green Lantern opened with $21.4 million on Friday, and it looks like the Ryan Reynolds film will gross $56 million from Friday-Sunday.  The film is headed for $156 million in North America when it crosses the finish […]

Based on grosses from Wednesday and Thanksgiving, Weekend #47 is on pace to exceed the multi-year average for this weekend by 10% — exactly on the pace we forecast earlier in the week.  Breaking Dawn Part 2 is running slightly behind our forecast pace in this second weekend, but still clearly #1 for the weekend. […]

Based on Friday’s grosses, Weekend #25 of 2013 looks like an excellent $223 million for the top 12 films, up 32-42% from the same weekend in recent years.  The two wide openers clicked with audiences, with Monsters University doing as well as we forecast but World War Z opening much stronger than expected. Opening at […]