A piece of beloved genre IP that gets rave reviews is hard to beat, and the newest iteration of HALLOWEEN (Blumhouse/Miramax/Universal) is headed toward a huge opening. Preliminary numbers at Deadline put Friday at $33M ($7.7M from Thursday night), and even allowing for the typical front-loading of sequels and horror movies, that should mean […]
Hollywood generally has little interest in opening films against the Super Bowl, and to the extent it participates, it tries to counterprogram the game by aiming at the young female demographic. Thus we have a PG-13 horror movie and a YA fantasy-romance this weekend, but neither is finding much of an audience. RINGS (Paramount) […]
THE MEG (Gravity/Warners) appears to be having the opposite box office experience from what we’ve come to associate with US/China action movies. In the US, it’s overperforming, perhaps helped by a calendar slot a week after Discovery’s yearly Shark Week: preliminary numbers at Deadline estimate opening day at $16.5M ($4M from Thursday night), which […]
SUICIDE SQUAD (RatPac/DC/Warners) was expected to explode past all August box office records, and so far, that’s what it’s doing. According to preliminary numbers at Deadline, opening day was as high as $65M (including $20.5M from Thursday night), obliterating the $37.8M for Guardians of the Galaxy, and the weekend will gallop beyond Guardians‘s $94.3M, […]
Based on Friday’s grosses, Weekend #51 of 2013 looks like $139 million for the top 12 films from Friday-Sunday, up substantially from the same weekend last year (see comparisons to previous years at the bottom). Opening at 3,507 theaters Wednesday, Anchorman 2: The Legend Continues from Paramount grossed $13.2 million before Friday ($8.1 Wednesday and $5.1 Thursday) […]
Based on Friday’s grosses, weekend #37 of 2015 looks like $82 million for the top 12 films Friday-Sunday, slightly above the norm for the first weekend after Labor Day (see track below). Opening at 2,221 theaters Friday, The Perfect Guy from Sony is on track for a $26.5 million opening three-day weekend (way above our $14.5 million ShowBuzzDaily forecast earlier this week). […]
As with Spectre 2 weeks ago, THE HUNGER GAMES: MOCKINGJAY PART 2 (Lionsgate) is making a tremendous amount of money in its opening weekend–but not as much as had been expected in light of what its franchise predecessor had earned. According to preliminary numbers at Deadline, Mockingjay 2 will have a $47M launch, including […]
Although it’s possible for a horror or action movie to make some money over Labor Day weekend, no studio opens a movie it cares about for the holiday that repels moviegoers. This weekend’s openings won’t change that rule. THE LIGHT BETWEEN OCEANS (DreamWorks/Reliant/Participant/Touchstone/Disney) was probably envisioned as an awards-worthy project when it was originally […]