AVENGERS: INFINITY WAR (Marvel/Disney) exists on that rarefied box office plane where even a reported $450M in production/marketing costs can be waved off in comparison to the certain returns to come.  Deadline is reporting its opening day at $104M ($39M from Thursday night), which would be just slightly the #3 opening day in US […]

  Veterans Day isn’t considered one of the major Hollywood holidays, but this year it provided some 3-day weekends that boosted Friday numbers (although that may catch up with some totals over the weekend and when next week is compared to it). The other note for the weekend is that all three of the major […]

Based on Friday’s grosses, weekend #27 of 2014 looks like a truly awful $126 million for the top 12 films Friday-Sunday, 26% below the norm for this weekend and well below the $153.2 million weekend for the top 12 the last time July 4 fell on a Friday (in 2008  when Hancock opened with $62.6 […]

  THE UPSIDE (STX/Lantern) survived the wreckage of the Weinstein Company bankruptcy, and found an opening between the end of the holiday movie season and next week’s MLK weekend, poking through with what preliminary numbers at Deadline put at a Friday-winning $7M (including $1.1M from Thursday night).  That should propel it to a weekend win […]

>The Help sits at the top of the heap thanks to a terrific 19% drop in its second weekend and especially thanks to the very weak crop of openers that make up that heap.  Spy Kids 4, Conan the Barbarian and Fright Night all are opening below forecast and headed for a quick end on […]

  None of the weekend’s openings were expected to come near last week’s blockbuster opening, and none will.  The target Christian audience is turning out for RISEN (Affirm/Columbia/Sony), with preliminary numbers at Deadline putting it at $4.25M for Friday.  Given its demographics, Risen should hold well through the weekend, particularly on Sunday, which could give […]

  The enduring respect and admiration for Get Out, and its own enthusiastic reviews, are pushing Jordan Peele’s US (Blumhouse/Perfect World/Universal) way past expectations.  According to preliminary numbers at Deadline, opening day was $28.6M (including $7.4M from Thursday night), which means that in one day, Us has already earned more than 85% of Get Out‘s […]

  The phenomenon of It having had its day, weekend box office is starting to look more familiar, which is to say subdued.  KINGSMAN: THE GOLDEN CIRCLE (MARV/20th) will take the weekend, but hardly in impressive fashion.  Preliminary numbers at Deadline have opening day at $15.7M, which includes $3.4M from Thursday night.  2 years ago, […]