With a franchise like GUARDIANS OF THE GALAXY VOL 2 (Marvel/Disney), profitability isn’t at issue.  Guardians 2 carries around $350M in worldwide production/marketing costs, and it will be in hailing distance of financial success by Sunday.  The question is how the given installment ranks in terms of similar mega-competition and expectations.  Preliminary numbers at […]

Based on Friday’s grosses, weekend #26 of 2014 looks like $172 million for the top 12 films Friday-Sunday, 9% below the norm for this weekend and 6% below the same weekend last year as the lackluster summer 2014 rolls on.   Opening at 4,233 theaters, Transformers: Age of Extinction from Paramount grossed $41.1 million through Friday […]

  MISS BALA (Columbia/Sony) is the only new opening this Super Bowl weekend, but it’s failing to take advantage of its status.  Deadline‘s preliminary numbers have Miss Bala‘s opening day at $2.7M ($650K of that from Thursday night), and with Sunday’s box office due to crash for everyone, it may not reach $7M for the […]

The 38th weekend of 2012 is looking like $73 million for the Top 12 films Friday-Sunday, down 31% from the same weekend last year and now the third weekend in a row down significant double-digit percentages.  The past three weekends have averaged a 24% decline from the same weekend in 2011 and averaged a similar […]

  Considering the almost laughably low level of the competition it faced, THE FATE OF THE FURIOUS (Universal) didn’t hold up well on its 2d Friday.  Preliminary numbers at Deadline have the day at $11.4M, down 75% from last week’s opening day.  That’s worse than the 72% Friday-to-Friday drop for Furious 7 (which was coming […]

Based on Friday’s grosses, Weekend #37 of 2013 looks like a very good $97 million for the top 12 films, up 18% from the average for the same weekend the past few years. Opening at 3,049 theaters Friday, Insidious Chapter 2 from FilmDistrict grossed $20.1 million Friday and is on track for a $42.3 million opening weekend (above the […]

Based on Friday’s grosses, Weekend #18 of 2013 kicks of the summer with a very solid $203 million for the top 12 films, below the Avengers-fueled same weekend last year but above the four-year average for this weekend.    Disney is very happy to have Marvel and its films now in its orbit: three years […]

  Expectations were low for the holiday weekend’s expensive new openings, and that’s proving to be accurate.  According to preliminary numbers at Deadline, it was the low-budget THE PURGE:  ELECTION YEAR (Blumhouse/Universal) that led the group on Friday with $13.4M (including $3.6M from Thursday night), better than the $13M opening day for Anarchy, the last […]