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THE BIJOU: Friday Boxoffice Footnotes – 9/30/11

Posted October 1, 2011 by Mitch Salem

> THE SOCIAL NETWORK fell only 31% in its second weekend, so MONEYBALL, which is headed for a fall closer to 40% (after a lower opening), continues not to be in Network‘s league financially.  The timing of a movie like this is tricky, because if it’s out of theatres when the awards discussions start to […]

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BOX OFFICE FOOTNOTES – 3/26/11

Posted March 26, 2011 by Mitch Salem

Warners is claiming that Sucker Punch cost around $80M, which given the scale of the film suggests either admirable cost-effectiveness or a lowball number–in any case, word of mouth is likely to be terrible (see my review, not to mention that its overall Rotten Tomatoes number is at 20%), so it’s doubtful to get past […]

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BEHIND THE FRIDAY BOXOFFICE – 2/22/13

Posted February 23, 2013 by Mitch Salem

  It’s a yearly irony that on the most moviecentric weekend of the year, hardly anyone goes to the movies. OPENINGS:  Dwayne Johnson’s vehicle SNITCH (Summit/Lionsgate) will lead the newcomers, but may face difficulty over the course of the weekend as The Rock’s fans discover it isn’t really the action movie it’s been marketed as […]

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BEHIND THE FRIDAY BOX OFFICE – 10/18/13

Posted October 19, 2013 by Mitch Salem

  OPENINGS:  When Paramount pushed the next Paranormal Activity to 2014, it seemed to give CARRIE (Screen Gems/Sony/MGM) an open field to own the Halloween movie season.  But audiences weren’t interested, and Carrie managed only a $6.6M opening day on the way to a likely $15M weekend, a major disappointment considering the auspices (the classic […]

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Behind the Friday Box Office – 6/20/14

Posted June 21, 2014 by Mitch Salem

  OPENINGS:  THINK LIKE A MAN TOO (Screen Gems/Sony) had almost exactly the same start as the first Think, up $75K from that movie’s opening day at $12.2M.  Being a sequel, though, it will likely fail to reach Think‘s $33.6M opening weekend or $91.5M US total.  Despite a somewhat larger production cost this time around ($40M compared to […]

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EARLY FRIDAY BOX OFFICE: “Inferno” In Ashes, “Jack Reacher” Collapses, “Moonlight” Expands

Posted October 29, 2016 by Mitch Salem

  INFERNO (LStar/Columbia/Sony) was expected to earn less than The Da Vinci Code ($217.5M US/$540.7M overseas) and Angels & Demons ($133.4M/$352.6M), which is why Sony spent $75M less to produce the new film.  But that still leaves $200M in production/marketing costs, and Inferno is flopping too badly to have much chance of profit.  According to […]

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EARLY FRIDAY BOX OFFICE: “Transformers” Clanks, “Wonder Woman” Holds, “Big Sick” & “Beguiled” Open Well

Posted June 24, 2017 by Mitch Salem

  Its studio did everything in its corporate power to keep the quality of TRANSFORMERS: THE LAST KNIGHT (Huahua/Paramount) from infecting ticket sales, preventing any reviews from appearing until the projectors had started on the movie’s first paid screenings.  But audiences knew what was coming, and in the US, Transformers 5 will be by far […]

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EARLY FRIDAY BOX OFFICE: “Black Panther” A Super Hero Indeed

Posted February 17, 2018 by Mitch Salem

  BLACK PANTHER (Marvel/Disney) is, in a word, colossal.  According to preliminary numbers at Deadline, opening day was $76.6M (including $25.2M from Thursday night), which would make it the #8 opening day of all time, and the highest non-Avengers opening day in Marvel history.  Let’s remember, though, that it’s impossible to tell from opening day […]

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